The Smallest Payouts Are Now the Biggest Test for Rewards Platforms
The Smallest Payouts Are Now the Biggest Test for Rewards Platforms
The Redemption Menu Is the Loyalty Product
The Redemption Menu Is the Loyalty Product
The Loyalty Newswire
November 2, 2026
The Loyalty Newswire
November 2, 2026
Bond Brand Loyalty, Bond Loyalty Report, Brand Loyalty, CLMP™, CLMP™ Relaunch Series, Coalition Loyalty Marketing, Customer Experience, Customer Loyalty, Customer Service, Customer Strategy, Emotional Loyalty, Featured, Loyalty Academy, Loyalty Academy 10th Anniversary, Loyalty Education, Loyalty Marketing Forecast, Proprietary Loyalty Programs, Research, Wiser Research
Loyalty Is a Discipline, Not a Points Balance
Bond Brand Loyalty, Bond Loyalty Report, Brand Loyalty, CLMP™, CLMP™ Relaunch Series, Coalition Loyalty Marketing, Customer Experience, Customer Loyalty, Customer Service, Customer Strategy, Emotional Loyalty, Featured, Loyalty Academy, Loyalty Academy 10th Anniversary, Loyalty Education, Loyalty Marketing Forecast, Proprietary Loyalty Programs, Research, Wiser Research
Loyalty Is a Discipline, Not a Points Balance
Loyalty NewsWire
The Loyalty Newswire
November 2, 2026
This edition covers: Air Transat, BWH Hotels, CarParts.com, CLMP™, CruiseHQ, Dubai Access Club, ebbo, FLO, Fortune Wings Club, FTC, Golden Gate Petroleum, Hyatt, Jocko Fuel, LoungePair, Mastercard, McDonald’s, Point.me, QBF Consulting, Retail MediaX, Samsung Wallet, Spur Experiences, TBH Loyalty, Tencent, Versa Hospitality, Visa, WeChat Pay, WorldHotels, X
The Loyalty Newswire
October 26, 2026
This edition covers: Albertsons, Alviere, American Express, askpolly, Atmos™ Rewards, Braze, CLMP™, Collette, ebbo, Ellipsis & Company, Fatburger, Fireblocks, Hilton, Imprint, Kochava, Liferay, Meta, Mickey’s, OpenAI, Patron Points, Perigold, QBF Consulting, Quad, Reddit, Retail MediaX, Salesforce, Visa, Waymo
The Loyalty Newswire
October 19, 2026
This edition covers: AliExpress, AMC Entertainment, Apple Wallet, Astrotel, Badge, BonusQR, Card-Linked Offers, Chase, CLMP™, Coca-Cola, Coinbase, Festival Foods, Gen Z Loyalty, Hyperlayer, Loyalty Academy Brasil, Loyalty Juggernaut, Marriott Bonvoy, QBF Consulting, Retail MediaX, ShopBack, Southwest Airlines, Stable Kernel, Thunes,
Subscribe to
The Wise Marketer
Newsletter
Get the latest customer engagement and loyalty marketing news, perspectives, and research delivered directly to your inbox each week.
Editor's Picks
The Redemption Menu Is the Loyalty Product
Two recent loyalty announcements made the same bet: In July, Global Hotel Alliance added personalized City Unscripted city tours to GHA DISCOVERY in 15 destinations,
Loyalty Is a Discipline, Not a Points Balance
The Synthetic Loyalty Trap: Why Polished AI Ads Risk Customer Lifetime Value
Loyalty Professionals, Where Does Our Loyalty Lie?
Loyalty Is a Discipline, Not a Points Balance
The Synthetic Loyalty Trap: Why Polished AI Ads Risk Customer Lifetime Value
Loyalty Professionals, Where Does Our Loyalty Lie?
News Releases
Bond Acquires JAM CRM, One of North America’s Largest Independent CRM Agencies
Insightly Launches CRM MCP Server to Bring Customer Data Into AI Assistants
Global Hotel Alliance Signs on Far East Hospitality, Singapore-Based Regional Hotel Management Operator, Expanding Its Presence Across Asia Pacific
Augeo Unites as One Company to Give Enterprise Clients a Single Partner for Loyalty and Engagement
Travel Loyalty
Between Trips: Why Travel Loyalty Partnerships Need Curation, Not Scale
Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel
Between Trips: Why Travel Loyalty Partnerships Need Curation, Not Scale
Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel
Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel
Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members
Loyalty Technology
The Smallest Payouts Are Now the Biggest Test for Rewards Platforms
Picture a survey platform settling up at the end of the week. Forty thousand people in thirty countries have each earned the equivalent of fifty
The Synthetic Loyalty Trap: Why Polished AI Ads Risk Customer Lifetime Value
Insightly Launches CRM MCP Server to Bring Customer Data Into AI Assistants
Loyalty Marketing Needs One Voice. It’s Time to Build It.
The Synthetic Loyalty Trap: Why Polished AI Ads Risk Customer Lifetime Value
Insightly Launches CRM MCP Server to Bring Customer Data Into AI Assistants
Loyalty Marketing Needs One Voice. It’s Time to Build It.
Research Articles
Loyalty Is a Discipline, Not a Points Balance
LOYALTY ACADEMY™ | CLMP™ Curriculum Relaunch Series – Part Three Loyalty becomes a strategic discipline when the entire organization is aligned around the customer relationship.
Loyalty Marketing Needs One Voice. It’s Time to Build It.
We’ve covered the headlines, the media narrative, and the legislative map. Here is a proposed path from creating awareness to taking a seat at the
Wunderkind and Cordial Research Finds Consumers Want Value, Convenience While Marketers Invest in Personalization, AI
Customer expectations and marketing priorities diverge across price, communication channels, personalization and AI SAN DIEGO, CALIFORNIA — OCTOBER 13, 2026 — Wunderkind and Cordial release