Loyalty Has Entered The Utility Phase
Loyalty Has Entered The Utility Phase
Loyalty Data Is Marketing Gold — So Why Aren't Marketers Mining It?
Loyalty Data Is Marketing Gold — So Why Aren't Marketers Mining It?
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
Loyalty NewsWire
The Loyalty Newswire
June 01, 2026
7-Eleven, Albertsons Media Collective, AI & Copyright, AI & Loyalty, Club Wingstop, CNN vs. Perplexity, Converge BizFriends, Florida vs. OpenAI, Gas Station Brands, Gen Z & Millennials, Mobile Payments, Mobile Wallets, Pricer/Sobeys, Restaurant Loyalty, Retail Media Networks, Sam’s Club, Stater Bros., TELUS Rewards, TUI Smiles, Uber Travel
The Loyalty Newswire
May 26, 2026
This edition covers: Air India, Alipay+, Ally Financial, American Express, Buffalo Sabres, Coffee Club, Dollar General, Essential Oxygen, Etihad Guest, FamilyMart, Google AI Search, Loyalty Management Market, Lyft, Payments Policy, Rakuten, Retail MVNOs, Scene+, Southwest Airlines, TUI Smiles, Viet Nam
The Loyalty Newswire
May 18, 2026
This edition covers: Accor, ARKO/fas REWARDS, Benji, Canadian Consumer Loyalty, Connecticut Tourism, Custom Channels/Thanx, Emirates Skywards, Emotional Loyalty, H Mart, JogPost, Loyyal/GiftOS, McDonald’s, Payit/Rewardz, Shell, Wallet & Banking Apps
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Editor's Picks
Loyalty Data Is Marketing Gold — So Why Aren't Marketers Mining It?
A new Forrester Opportunity Snapshot commissioned by Zeta reveals that most loyalty marketers are sitting on a data goldmine; they lack the tools, strategy, or
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
The Loyalty Execution Gap
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
The Loyalty Execution Gap
News Releases
Riskified Study Finds Consumers Aren’t Ready to Hand Over Control as AI Transforms Shopping, with Over Half Afraid of Online Fraud
Tecsa Appoints Jamie Clarke as President to Accelerate Retail AI Leadership in North America
Salesforce Puts an AI Marketing Team in Every Marketer’s Hands
Optimove Launches Optimove AI, the Only Marketing AI Suite That Brings AI Everywhere the Marketer Works
Travel Loyalty
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Global Hotel Alliance Reveals What Travel Will Look Like in 2026
Global Hotel Alliance Marks Strategic Expansion Into Japan With the Signing of Tokyu Hotels & Resorts
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Loyalty Technology
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
I just returned from Chicago and I’m still processing everything I heard at Salesforce Connections 2026. The energy at an event like this is hard
Riskified Study Finds Consumers Aren’t Ready to Hand Over Control as AI Transforms Shopping, with Over Half Afraid of Online Fraud
Tecsa Appoints Jamie Clarke as President to Accelerate Retail AI Leadership in North America
The Loyalty Execution Gap
Riskified Study Finds Consumers Aren’t Ready to Hand Over Control as AI Transforms Shopping, with Over Half Afraid of Online Fraud
Tecsa Appoints Jamie Clarke as President to Accelerate Retail AI Leadership in North America
The Loyalty Execution Gap
Research Articles
Loyalty Has Entered The Utility Phase
Members are judging programmes by what they can use now. The next decade belongs to programmes that combine utility with emotional relevance. Starbucks restructured its
Experience-Based Rewards Are Changing — And Loyalty Needs to Catch Up
Experience-based rewards have become one of loyalty's preferred answers to discount fatigue. But loyalty still tends to define them too narrowly. For many programmes, experience-based
Global Research Suggests Ineffective Employee Engagement Efforts May Be Fuelling Burnout Rather Than Fixing It
UNITED KINGDOM – MAY 26, 2026 – New global research from BI WORLDWIDE reveals that ineffective engagement efforts may be adding to employee workload instead of reducing it –