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The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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Find out how The Loyalty Guide will help you increase profits and market share through customer loyalty marketing

Themes of interest...

Because these hand-picked themes have been running through the industry for some time, we have compiled a comprehensive list of news articles, news briefs, and feature articles for each.

 »  Retail sector»  Travel sector
 »  Utilities sector»  Financial sector
 »  Coalition loyalty»  Couponing
 »  Brand loyalty»  Customer service
 »  Customer retention»  Employee loyalty
 »  CRM systems»  Return on investment
 »  Research & reports»  Internet loyalty

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