In the past few weeks, much of our work has centered around Loyalty 3.0, where big data, new technologies and the right investment priorities (i.e., leadership) would allow brands to pay attention to customers and act accordingly. This week’s #rDtbt dives into one of the pillars, big data—a popular buzzword, but one that brands continue to underestimate and undervalue. It’s not always about the data you have, but how you use it.
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