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The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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Enclose multi-word names and phrases in "quotation marks".

Because these hand-picked themes have been running through the industry for some time, we have compiled a comprehensive list of news articles, news briefs, and feature articles for each.

 »  Retail sector»  Travel sector
 »  Utilities sector»  Financial sector
 »  Coalition loyalty»  Couponing
 »  Brand loyalty»  Customer service
 »  Customer retention»  Employee loyalty
 »  CRM systems»  Return on investment
 »  Research & reports»  Internet loyalty

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How to use our text-search facility...

 
The search facility returns relevant lists of our news articles, news briefs, feature articles, and book reviews. When you've found something, you can also have the results e-mailed to you for future reference.

Using quotation marks...
A search for consumer loyalty would return documents containing either the word consumer or the word loyalty.

Alternatively, a search for "consumer loyalty" (notice the quotation marks surrounding both words)) would return documents that contain the specific phrase consumer loyalty.

Using + and - symbols...
A search for consumer -loyalty would return documents that contain the word consumer but not the word loyalty.

A search for consumer +loyalty would return documents that contain the word loyalty, whether or not they contain the word consumer (in most cases, the word consumer could simply be left out of your search instead).

 

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