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	<lastBuildDate>Wed, 10 Mar 2010 17:47:08 -0000</lastBuildDate>
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		<title>Virgin adds more flexibility to its Elevate FFP</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=q46058lx3134zw</link>
		<description>Wed, 10 Mar 2010 - Virgin America has rolled out a number of changes to its Elevate frequent flyer programme ...</description>
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		<pubDate>Wed, 10 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Sprint enhances its loyalty scheme</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3489</link>
		<description>Wed, 10 Mar 2010 - When Sprint launched its rewards programme one year ago, the company says it had no idea how ...</description>
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		<pubDate>Wed, 10 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Telecoms customers want love, not discounts</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=v30286kx3133zl</link>
		<description>Tue, 9 Mar 2010 - Commitment to improving customer service levels is more important to telecommunication subscribers ...</description>
		<category>marketing</category>
		<pubDate>Tue, 9 Mar 2010 00:00:00 -0000</pubDate>
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		<title>eBucks offers points for reading mobile ads</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3488</link>
		<description>Tue, 9 Mar 2010 - In South Africa, the eBucks coalition loyalty programme has expanded into the growing mobile ...</description>
		<category>marketing</category>
		<pubDate>Tue, 9 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Marketing ROI still lagging without data analysis</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=d6504lx3132ze</link>
		<description>Mon, 8 Mar 2010 - Many companies are failing to integrate and use their customer data to keep their marketing ...</description>
		<category>marketing</category>
		<pubDate>Mon, 8 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Ex-Colloquy thought leader moves to Aeroplan</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3487</link>
		<description>Mon, 8 Mar 2010 - Rick Ferguson, former Editorial Director of  Colloquy , has joined Groupe Aeroplan's executive ...</description>
		<category>marketing</category>
		<pubDate>Mon, 8 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Customers may be engaged, but what about you?</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=f61740dx3130zs</link>
		<description>Fri, 5 Mar 2010 - The concept of 'enterprise engagement' - the idea of improving long-term financial results by ...</description>
		<category>marketing</category>
		<pubDate>Fri, 5 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Meeting Rewards expands to Latin America</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3486</link>
		<description>Fri, 5 Mar 2010 - Recognizing the growing meeting planners market in Latin America and the Caribbean ...</description>
		<category>marketing</category>
		<pubDate>Fri, 5 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Travel loyalty schemes counter lower revenues</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=n62978lx3131zh</link>
		<description>Thu, 4 Mar 2010 - While customer satisfaction generally held its own during 2009, satisfaction with airlines ...</description>
		<category>marketing</category>
		<pubDate>Thu, 4 Mar 2010 00:00:00 -0000</pubDate>
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		<title>FlyBuys reports surge in memberships</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3485</link>
		<description>Thu, 4 Mar 2010 - The Australian shopping rewards programme, FlyBuys, has reported a surge in new memberships in ...</description>
		<category>marketing</category>
		<pubDate>Thu, 4 Mar 2010 00:00:00 -0000</pubDate>
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		<title>RightNow urges more social customer experiences</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=m89124fx3129zt</link>
		<description>Wed, 3 Mar 2010 - Many large consumer brands are increasingly using social media technologies to provide customers ...</description>
		<category>marketing</category>
		<pubDate>Wed, 3 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Air Miles drives Can$352,000 donation to Haiti</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3484</link>
		<description>Wed, 3 Mar 2010 - Air Miles collectors have donated Can$352,050 to the Canadian Red Cross to help with relief ...</description>
		<category>marketing</category>
		<pubDate>Wed, 3 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Carrefour customers choose their own offers</title>
		<link>http://www.thewisemarketer.com/news/read.asp?lc=h70213sx3128zk</link>
		<description>Tue, 2 Mar 2010 - With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to ...</description>
		<category>marketing</category>
		<pubDate>Tue, 2 Mar 2010 00:00:00 -0000</pubDate>
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		<title>NPower offers Barclaycard Freedom incentives</title>
		<link>http://www.thewisemarketer.com/briefs/archive.asp?action=read&amp;bid=3483</link>
		<description>Tue, 2 Mar 2010 - A new reward offer from npower could boost Barclaycard Freedom customers' accounts by &#163;160 per ...</description>
		<category>marketing</category>
		<pubDate>Tue, 2 Mar 2010 00:00:00 -0000</pubDate>
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		<title>Event: Cards &amp; Payments Australasia 2010</title>
		<link>http://www.thewisemarketer.com/events/index.asp#370</link>
		<description>15th to 18th March 2010, The Westin, Sydney, Australia - This event brings together senior executives from the banking and finance, retail, government ...</description>
		<category>marketing</category>
		<pubDate>Wed, 10 Mar 2010 17:47:09 -0000</pubDate>
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		<title>Event: The Executive Customer Contact Exchange</title>
		<link>http://www.thewisemarketer.com/events/index.asp#375</link>
		<description>24th to 26th March 2010, Chelsea Football Club, London, United Kingdom - As the competitive climate in which we all operate propels customer experience to the top of the ...</description>
		<category>marketing</category>
		<pubDate>Wed, 10 Mar 2010 17:47:09 -0000</pubDate>
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		<title>Event: Cards Asia 2010</title>
		<link>http://www.thewisemarketer.com/events/index.asp#371</link>
		<description>19th to 23rd April 2010, SUNTEC Singapore International Convention &amp; Exhibition Centre - Cards Asia 2010 continues to serve as the annual platform where decision makers from key ...</description>
		<category>marketing</category>
		<pubDate>Wed, 10 Mar 2010 17:47:09 -0000</pubDate>
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