http://www.thewisemarketer.com/news/ Daily news, research, and information about customer loyalty and engagement, customer retention, and customer relationship marketing. Sat, 4 Feb 2012 07:03:50 -0000 Sat, 4 Feb 2012 07:03:50 -0000 Copyright 2012 Wise Research Ltd http://www.thewisemarketer.com/rss/ 1440 88 31 http://images.thewisemarketer.com/images/logo-rss.gif http://www.thewisemarketer.com/news/ en-GB http://www.thewisemarketer.com/news/ http://www.thewisemarketer.com/news/read.asp?lc=s17561lx3635ze Feb 3: Despite the fact that 23% of marketers admit their print and digital approaches are not closely aligned, 70% are using printed media to stimulate audience interest in digital ... marketing Fri, 3 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=s17561lx3635ze http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4034 Feb 3: Points International, owner and operator of Points.com, has expanded the existing relationship with Air France-KLM with the launch of a new Corporate Platform, helping foster ... marketing Fri, 3 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4034 http://www.thewisemarketer.com/headsup/read.asp?id=416 Feb 3: NFCWorld reports that Swedish retailers ICA picked NFC for a rewards programme at its To Go store in Stockholm because it will appeal to tech savvy, health-conscious city dwellers. marketing Fri, 3 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=416 http://www.thewisemarketer.com/news/read.asp?lc=z11228ix3634zr Feb 2: Rather than merely offering 'daily deal' discounts, the idea of 'expectation matching' based on voice of the customer (VOC) initiatives has been identified as the key to customer ... marketing Thu, 2 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=z11228ix3634zr http://www.theloyaltyguide.com/new Feb 4: The Wise Marketer has recently launched a new edition of The Loyalty Guide, a 1,000+ page report detailing all aspects of customer loyalty, engagement, and relationship marketing... marketing Sat, 4 Feb 2012 00:00:00 -0000 http://www.theloyaltyguide.com/new http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4033 Feb 2: According to media and marketing services company, Valassis, shoppers saved US$4.6 billion with coupons in 2011 - US$500 million more than in the previous year - embracing a ... marketing Thu, 2 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4033 http://www.thewisemarketer.com/headsup/read.asp?id=415 Feb 2: Retail Solutions online reports that an ACI Worldwide Study found that 84% of members were likely to choose a retailer over another if they were members of its loyalty programme. marketing Thu, 2 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=415 http://www.thewisemarketer.com/news/read.asp?lc=f723sx3633zs Feb 1: Traditionally, telecommunication companies (telcos) have been focusing their customer lifecycle management in acquisition and churn prevention. Today, an increasing number of ... marketing Wed, 1 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=f723sx3633zs http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4032 Feb 1: Accor has launched A-Club Places, an application on Facebook that enables A-Club loyalty programme members to earn bonus points. Every time an A-Club member stays at one of the ... marketing Wed, 1 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4032 http://www.thewisemarketer.com/headsup/read.asp?id=414 Feb 1: CSP Daily News reports that Exxon Mobil is to pilot a mobile app that awards consumers points for entering a store, & more points if they scan a product's bar code or purchase it. marketing Wed, 1 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=414 http://www.thewisemarketer.com/news/read.asp?lc=a62991gx3632zq Jan 31: Consumers are now more engaged with their supermarket of choice than they are with their bank or their mobile phone service provider, according to a study of British consumer ... marketing Tue, 31 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=a62991gx3632zq http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4031 Jan 31: In-app purchases are the lifeblood of many apps, and while it may seem like getting users to the sale proposition quickly is ideal, a new Localytics study finds that building ... marketing Tue, 31 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4031 http://www.thewisemarketer.com/headsup/read.asp?id=413 Jan 31: The Grocer reports that research shows that while Asda has long been known as the UK's cheapest supermarket, it's also the most trusted on claims about price and promotions. marketing Tue, 31 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=413 http://www.thewisemarketer.com/news/read.asp?lc=e58240sx3631zm Jan 30: PointsPay, a subsidiary of loyalty technology provider Loylogic, has unveiled its new global mobile phone-based payment system for the loyalty industry, offering consumers the ... marketing Mon, 30 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=e58240sx3631zm http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4030 Jan 30: Loyalty marketing and CRM specialists, ICLP, is calling on UK retailers to adopt customer loyalty programmes as a means of surviving the tough economic climate. In the current ... marketing Mon, 30 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4030 http://www.thewisemarketer.com/headsup/read.asp?id=412 Jan 30: Plink has announced a Facebook Credits-based loyalty platform. It requires no point of sale integration. Initial partners include Dunkin' Donuts, Quiznos, Red Robin, and Taco Bell. marketing Mon, 30 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=412 http://www.thewisemarketer.com/news/read.asp?lc=b39308fx3630zc Jan 27: Most consumers (84%) said their online shopping experience during the 2011 holiday shopping season was either 'good' or 'excellent', up from 78% in 2010, according to the ... marketing Fri, 27 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=b39308fx3630zc http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4029 Jan 27: eBucks, FNB's rewards programme in South Africa, saw the highest activity recorded over the 2011 festive season (October - December 2011) since its inception in 2000. Members ... marketing Fri, 27 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4029 http://www.thewisemarketer.com/headsup/read.asp?id=411 Jan 27: YouGov's latest BrandIndex table reveals that Google, Amazon and Marks & Spencer remained the most highly-rated brands by UK consumers in 2011 for the second year running. marketing Fri, 27 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=411 http://www.thewisemarketer.com/news/read.asp?lc=f26195kx3629zy Jan 26: In France, commercial catering specialist FLO Group, has adopted technology from Neolane to run its Hippopotamus restaurant brand's new 'My Card' customer loyalty programme ... marketing Thu, 26 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=f26195kx3629zy http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4028 Jan 26: CVS/pharmacy's ExtraCare Rewards programme, with more than 69 million active cardholders, says that ExtraCare cardholders can now send their quarterly ExtraBucks Rewards to their ... marketing Thu, 26 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4028 http://www.thewisemarketer.com/headsup/read.asp?id=410 Jan 26: Viggle, a free download in iTunes' App Store, awards users points for checking into TV shows. Points are redeemed in the app for rewards from companies like Burger King & Sephora. marketing Thu, 26 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=410 http://www.thewisemarketer.com/events/index.asp#430 Feb 6, 2012, London, UK: The value of BI lies ultimately in its ability to transform decision making. The best business outcomes arise from BI programs that deliver what users ... marketing Sat, 4 Feb 2012 07:03:51 -0000 http://www.thewisemarketer.com/events/index.asp#430 http://www.thewisemarketer.com/events/index.asp#422 Feb 27, 2012, Berlin, Germany: Many loyalty programmes worldwide are failing to keep up with the fast changing attitudes of today's customer. But what strategies can be ... marketing Sat, 4 Feb 2012 07:03:51 -0000 http://www.thewisemarketer.com/events/index.asp#422 http://www.thewisemarketer.com/events/index.asp#443 Mar 4, 2012, Dubai: Retaining your customers is key to commercial success. The world of customer loyalty is becoming increasingly complex. And changing faster than ever. To ... marketing Sat, 4 Feb 2012 07:03:51 -0000 http://www.thewisemarketer.com/events/index.asp#443 http://www.thewisemarketer.com/events/index.asp#435 Mar 8, 2012, Mexico: Customer wallets are bursting with loyalty cards, and some of those programs drive true customer retention while others do little to combat churn. The goal ... marketing Sat, 4 Feb 2012 07:03:51 -0000 http://www.thewisemarketer.com/events/index.asp#435 http://www.thewisemarketer.com/events/index.asp#436 Mar 18, 2012, Florida, USA: Loyalty Expo was created to be a true voice of the customer-driven, best practice-focused customer engagement, loyalty and reward ... marketing Sat, 4 Feb 2012 07:03:51 -0000 http://www.thewisemarketer.com/events/index.asp#436