The Wise Marketer

The Wise Marketer http://www.thewisemarketer.com/news/ Daily news, research, and information about customer loyalty and engagement, customer retention, and customer relationship marketing. Sat, 4 Feb 2012 07:04:10 -0000 Sat, 4 Feb 2012 07:04:10 -0000 Copyright 2012 Wise Research Ltd http://www.thewisemarketer.com/rss/ 1440 The Wise Marketer 88 31 http://images.thewisemarketer.com/images/logo-rss.gif http://www.thewisemarketer.com/news/ en-GB http://www.thewisemarketer.com/news/ Marketers plan more digital & print integration (Fri, 3 Feb 2012) http://www.thewisemarketer.com/news/read.asp?lc=s17561lx3635ze marketing Fri, 3 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=s17561lx3635ze New Points.com platform makes things easier (Fri, 3 Feb 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4034 marketing Fri, 3 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4034 Swedish grocer launches NFC loyalty scheme (Fri, 3 Feb 2012) http://www.thewisemarketer.com/headsup/read.asp?id=416 marketing Fri, 3 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=416 Expectation matching key to customer loyalty (Thu, 2 Feb 2012) http://www.thewisemarketer.com/news/read.asp?lc=z11228ix3634zr marketing Thu, 2 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=z11228ix3634zr Customer loyalty and engagement explained in new 1,000+ page report (Sat, 4 Feb 2012) http://www.theloyaltyguide.com/new marketing Sat, 4 Feb 2012 00:00:00 -0000 http://www.theloyaltyguide.com/new Coupons saved US shoppers US$4.6bn in 2011 (Thu, 2 Feb 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4033 marketing Thu, 2 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4033 Loyalty schemes influence 84% of members (Thu, 2 Feb 2012) http://www.thewisemarketer.com/headsup/read.asp?id=415 marketing Thu, 2 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=415 Telcos: the next frontier in customer loyalty? (Wed, 1 Feb 2012) http://www.thewisemarketer.com/news/read.asp?lc=f723sx3633zs marketing Wed, 1 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=f723sx3633zs Accor launches A-Club Facebook app (Wed, 1 Feb 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4032 marketing Wed, 1 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4032 Exxon Mobil to pilot mobile loyalty app in US (Wed, 1 Feb 2012) http://www.thewisemarketer.com/headsup/read.asp?id=414 marketing Wed, 1 Feb 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=414 Supermarket engagement high, but can improve (Tue, 31 Jan 2012) http://www.thewisemarketer.com/news/read.asp?lc=a62991gx3632zq marketing Tue, 31 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=a62991gx3632zq Loyal users generate 25% more in in-app purchases (Tue, 31 Jan 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4031 marketing Tue, 31 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4031 Asda rated as UK's most trusted supermarket (Tue, 31 Jan 2012) http://www.thewisemarketer.com/headsup/read.asp?id=413 marketing Tue, 31 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=413 Loyalty m-wallet offers instant PoS redemptions (Mon, 30 Jan 2012) http://www.thewisemarketer.com/news/read.asp?lc=e58240sx3631zm marketing Mon, 30 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=e58240sx3631zm ICLP warns retailers to embrace customer loyalty (Mon, 30 Jan 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4030 marketing Mon, 30 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4030 Plink launches Facebook Credits loyalty platform (Mon, 30 Jan 2012) http://www.thewisemarketer.com/headsup/read.asp?id=412 marketing Mon, 30 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=412 Holiday shoppers happy but retailers could do better (Fri, 27 Jan 2012) http://www.thewisemarketer.com/news/read.asp?lc=b39308fx3630zc marketing Fri, 27 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=b39308fx3630zc eBucks' Christmas activity grew 60% year-on-year (Fri, 27 Jan 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4029 marketing Fri, 27 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4029 Google, Amazon and M&S rated best UK brands (Fri, 27 Jan 2012) http://www.thewisemarketer.com/headsup/read.asp?id=411 marketing Fri, 27 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=411 French restaurant launches loyalty scheme (Thu, 26 Jan 2012) http://www.thewisemarketer.com/news/read.asp?lc=f26195kx3629zy marketing Thu, 26 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/news/read.asp?lc=f26195kx3629zy CVS loyalty rewards credited to ExtraCare cards (Thu, 26 Jan 2012) http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4028 marketing Thu, 26 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4028 Viggle rewards mobile TV viewer check-ins (Thu, 26 Jan 2012) http://www.thewisemarketer.com/headsup/read.asp?id=410 marketing Thu, 26 Jan 2012 00:00:00 -0000 http://www.thewisemarketer.com/headsup/read.asp?id=410 Event: Gartner BI Summit 2012 http://www.thewisemarketer.com/events/index.asp#430 marketing Sat, 4 Feb 2012 07:04:10 -0000 http://www.thewisemarketer.com/events/index.asp#430 Event: Loyalty 2012 http://www.thewisemarketer.com/events/index.asp#422 marketing Sat, 4 Feb 2012 07:04:10 -0000 http://www.thewisemarketer.com/events/index.asp#422 Event: 3 Day MBA in Loyalty - Dubai http://www.thewisemarketer.com/events/index.asp#443 marketing Sat, 4 Feb 2012 07:04:10 -0000 http://www.thewisemarketer.com/events/index.asp#443 Event: Colloquy Loyalty Summit Mexico 2012 http://www.thewisemarketer.com/events/index.asp#435 marketing Sat, 4 Feb 2012 07:04:10 -0000 http://www.thewisemarketer.com/events/index.asp#435 Event: Loyalty Expo 2012 http://www.thewisemarketer.com/events/index.asp#436 marketing Sat, 4 Feb 2012 07:04:10 -0000 http://www.thewisemarketer.com/events/index.asp#436