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The Wise Marketer's marketing & customer loyalty report for the week ending January 13th, 2012...
NEWS: Three key travel loyalty trends for 2012
There are three trends that have surfaced recently in the loyalty industry and which will affect the development of the market during the coming year, according to Christopher Barnard, president and CEO for loyalty rewards management platform operator Points International.
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BRIEFING: Good Sam Club members to save on fuel
Members of the Good Sam Club, an RV owner's organisation with over 1.3 million members across North America, can now apply for a Club Pilot Flying J RV Plus Card. This will allow them to save on each gallon of petrol and diesel fuel purchased; US$0.10 per gallon on bulk propane purchased, and 50% ...
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NEWS: Staff engagement linked to customer experiences
There is a strong link between levels of employee engagement and the effort and commitment of employees to their company, and a consequent link with positive customer experiences, according to a research report by Temkin Group.
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BRIEFING: Mileage Plus launches auction programme
United Continental Holdings has launched MileagePlus Headliners, an auction programme that enables United and Continental frequent flyers to use their miles to bid for a range of experiences, including trips, airline adventures, and tickets for theatre and sporting events. Examples include an ...
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NEWS: Managing tomorrow's customer experiences today
To create a great online customer experience needs more than simply employing technological magic, according to Ingrid Froelich of SDL Web Content Management Solutions, who explains the key strategies for building true customer loyalty on the web.
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BRIEFING: Bahrain Air launches international loyalty
Bahrain Air is to launch a loyalty rewards programme for the frequent fliers on its entire route network. 'Loyalty Rewards', which will be offered to all its frequent fliers, is a straightforward programme in which members submit their boarding card stubs for tickets. The programme has been used ...
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NEWS: Social customer service: the digital divide
Consumers are positively engaged and highly loyal to the brands they choose to follow and "like" on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the CMO Council's 'Variance in the Social Brand Experience' study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement.
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BRIEFING: Chase & Southwest enhance Ultimate Rewards
Southwest Airlines has become the latest point transfer partner in Chase Card Services' Ultimate Rewards programme. This enables members to transfer points for travel to 72 cities in 37 states on more than 3,400 flights a day, coast-to-coast. Southwest offers travellers a variety of benefits, from ...
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NEWS: Facebook & Twitter to dominate customer service?
Half of North American consumers (50.7%) say they have used social media to communicate with companies or brands, and 78% believe that social media platforms will soon either completely replace other means of customer service or at least become the main way of contacting companies, according to a study by Conversocial.
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BRIEFING: Sixt joins Payback in Germany
Major German car rental company, Sixt, is to become the exclusive rental car partner of Payback. The agreement spans a period of five years and covers the promotion of a range of Sixt products, including holiday car rentals throughout the world. Plans are also in place for campaigns involving Sixt ...
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