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The Wise Marketer's marketing & customer loyalty report for the week ending February 3rd, 2012...
NEWS: Marketers plan more digital & print integration
Despite the fact that 23% of marketers admit their print and digital approaches are not closely aligned, 70% are using printed media to stimulate audience interest in digital content, according to research by marketing services production firm Charterhouse.
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BRIEFING: New Points.com platform makes things easier
Points International, owner and operator of Points.com, has expanded the existing relationship with Air France-KLM with the launch of a new Corporate Platform, helping foster relationships with small, medium and large-sized merchants and partners. The new platform, which Air France-KLM calls the ...
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NEWS: Expectation matching key to customer loyalty
Rather than merely offering 'daily deal' discounts, the idea of 'expectation matching' based on voice of the customer (VOC) initiatives has been identified as the key to customer retention and driving sustainable brand growth, according to research by loyalty marketing association Loyalty 360.
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BRIEFING: Coupons saved US shoppers US$4.6bn in 2011
According to media and marketing services company, Valassis, shoppers saved US$4.6 billion with coupons in 2011 - US$500 million more than in the previous year - embracing a 'forever frugal' mindset developed during recessionary times. This 12.2% increase is among the findings revealed in the ...
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NEWS: Telcos: the next frontier in customer loyalty?
Traditionally, telecommunication companies (telcos) have been focusing their customer lifecycle management in acquisition and churn prevention. Today, an increasing number of telcos realise that price wars and tactical promotions only offer a temporary solution to churn, according to Alexander Meili, European strategy director for ICLP, who feels the time is right for loyalty programmes to take centre stage in the telecoms sector.
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BRIEFING: Accor launches A-Club Facebook app
Accor has launched A-Club Places, an application on Facebook that enables A-Club loyalty programme members to earn bonus points. Every time an A-Club member stays at one of the programme's 2,300 participating hotels and checks in the application, the member will be able to unlock badges, which ...
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NEWS: Supermarket engagement high, but can improve
Consumers are now more engaged with their supermarket of choice than they are with their bank or their mobile phone service provider, according to a study of British consumer attitudes toward supermarket marketing by business analytics firm SAS and the Cranfield School of Management.
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BRIEFING: Loyal users generate 25% more in in-app purchases
In-app purchases are the lifeblood of many apps, and while it may seem like getting users to the sale proposition quickly is ideal, a new Localytics study finds that building relationships with app users and fostering long-term usage are more important. Of all users in Localytics' study who made ...
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NEWS: Loyalty m-wallet offers instant PoS redemptions
PointsPay, a subsidiary of loyalty technology provider Loylogic, has unveiled its new global mobile phone-based payment system for the loyalty industry, offering consumers the option to use loyalty points and miles as valid currency at almost any point of sale in the world.
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BRIEFING: ICLP warns retailers to embrace customer loyalty
Loyalty marketing and CRM specialists, ICLP, is calling on UK retailers to adopt customer loyalty programmes as a means of surviving the tough economic climate. In the current market, retailers need to be offering more than competitive pricing: they need to consider long-term market share over ...
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