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The Wise Marketer's marketing & customer loyalty report for the week ending September 9th, 2011...
NEWS: New tool identifies green & ethical customers
A new marketing segmentation tool has been launched by Callcredit to help identify just how 'green and ethical' thirteen different key groups of consumers are among the wider customer base.
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BRIEFING: Delta opens new Sky Club in Seattle
Delta Air Lines has opened a new Delta Sky Club at Seattle-Tacoma International Airport, the third new or renovated club to open this month across the Delta system as part of the airline's more than US$2 billion investment in enhancing the customer experience on the ground and in the air. For ...
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NEWS: Customers heading for the 'less cash society'
Visa Europe has conducted its first 'Contactless Barometer' study to benchmark consumer take-up of new payment methods, identifying significantly positive feedback about contactless payments by those who had used it, and a desire for wider availability in mainstream retail outlets.
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BRIEFING: Citibank offers FlyDubai voucher redemptions
Flydubai and Citibank have formed a partnership that names Citibank as flydubai's first international banking partner and allows Citibank's PremierMiles and Citi Life Credit Card members direct access to flydubai flights and services through the Citi Miles and CitiDollars loyalty programme ...
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NEWS: BA Miles to be rebranded 'Avios'
British Airways has announced that it is rebranding its existing rewards programme and currency, BA Miles, as 'Avios' in order to create a common loyalty currency for all reward programmes owned by British Airways' parent company, International Airlines Group (IAG).
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BRIEFING: Coupons.com launches Savings Club
Coupons.com has launched the Coupons.com Savings Club, which enables customers to save more by unlocking access to an additional set of high value coupons plus other benefits including Coupon Finder, which aggregates the best deals from around the web. On average, the core Coupons.com service ...
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NEWS: DubLi enters Spain and rewards referrals
Global shopping and entertainment community operator MediaNet Group Technologies has announced that its DubLi.com web site has launched a customer referral rewards programme along with the DubLi Shopping Mall in Spain.
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BRIEFING: Bank of America launches Cash Rewards cards
Bank of America is launching new BankAmericard Cash Rewards and Cash Rewards for Business MasterCard credit cards that reward customers with up to 3% cash back on certain purchases. In addition, the Cash Rewards card includes a 10% bonus when customers deposit their cash rewards into their Bank of ...
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NEWS: How e-mail marketing can become truly social
Much has been made of the so-called "death of email marketing", and numerous articles have been written about how marketers are having to become smarter about their e-marketing strategies, but one of the key techniques that seems to be missing in most strategies is finding ways to make e-mail marketing more social, according to Steve McGrath, managing director for UK-based Big Dot Media.
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BRIEFING: Social Media conference to explain the future
On 1st and 2nd November 2011 The Social Media World Forum (SMWF) in New York will feature expert keynote presentations, brand case studies, topical Q&A sessions and debates, a full exhibition hall, and a number of workshops and networking opportunities, allowing delegates to explore in-depth the ...
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