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The Wise Marketer's marketing & customer loyalty report for the week ending September 30th, 2011...
NEWS: PayBack launches coupon platform in Germany
The Germany loyalty coalition, Payback, has announced the forthcoming launch of an additional marketing channel in the form of the new 'Payback Deals' couponing platform, which offers a changing selection of discount offers to programme members throughout Germany.
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BRIEFING: Transit Treasure rewards public transport users
A new loyalty rewards programme for users of public transportation has been launched in 32 US cities, 7 Canadian cities, and in London, UK. The programme, called Transit Treasure , is free to join and is open to all public transport users who have a Facebook account. Each week members are ...
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NEWS: Nine best practices of social media marketing
Social media, which was once regarded by marketers as 'just a craze', has now evolved into something far too potent to be ignored, and has changed the way in which we communicate with consumers, according to Kristin Hersant, vice president of corporate marketing for StrongMail, who has charted the development of nine key best practices for social marketing.
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BRIEFING: AAdvantage offers trans-Atlantic bonus miles
Members of the AAdvantage programme can earn tens of thousands of AAdvantage bonus miles for round-trip trans-Atlantic travel on American Airlines and fellow oneworld alliance members, British Airways and Iberia. After one round trip to the UK or Continental Europe, AAdvantage members can earn ...
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NEWS: Payback launches multi-channel marketing platform
Based in Germany, the Payback coalition loyalty programme has been an efficient platform for customer loyalty and marketing for more than ten years, particularly in the retail sector. But the company has now moved into digital marketing, beginning at the 'Dmexco 2011' in Cologne, showcasing its services for the offline, online and mobile channels.
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BRIEFING: United Continental unveils Mileage Plus 2012
United Continental Holdings' 2012 MileagePlus loyalty programme includes new benefits and services for United's and Continental's most-frequent flyers, more options for members to redeem their miles and additional recognition for customers who purchase tickets in premium cabins or at premium ...
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NEWS: Transforming blind data into lifetime relationships
Data analytics has the power to transform customer engagement from a simple 'blind date' into a lifetime relationship that enhances brand loyalty, according to Kieran Kilmartin, director of marketing for Pitney Bowes Business Insight.
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BRIEFING: NFC smart posters to offer loyalty rewards
Ireland-based Betapond's RewardAble platform for smartphones uses NFC and QR codes to allow users to pick up rewards or check-in on social media including Facebook simply by tapping their phone against a poster or scanning a QR code. The new technology was recently showcased for the first time at ...
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NEWS: Loyalty awards honour FedEx, Sears & Coca-Cola
Some of the world's biggest names in finance, retail and travel, including American Express, GameStop, Coca-Cola and Best Western, were the winners of the 2nd Annual Colloquy Loyalty Awards, which recognises the most transformative, customer-focused enterprise loyalty initiatives internationally.
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BRIEFING: Top three secrets of today's loyalty leaders
According to a newly published, updated version of Fred Reichheld's and Rob Markey's earlier book, now titled The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , effective Net Promoter Systems require three components to be in place: a simple and reliable ...
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