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The Wise Marketer's marketing & customer loyalty report for the week ending October 14th, 2011...
NEWS: Re/Max launches affiliate-driven loyalty scheme
The US-based real estate franchise Re/Max has launched a new loyalty programme called 'Re/Max Rewards' for its affiliates to provide to their customers, thanks to a partnership with loyalty platform provider Next Jump.
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BRIEFING: Virgin America joins Amex Membership Rewards
Virgin America has joined the American Express Membership Rewards programme. American Express Cardmembers can now transfer Membership Rewards points into Virgin America's frequent flyer programme, Elevate. In an introductory promotion, 'Elevate Your Seat', prizes include First Class round-trip ...
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NEWS: How Generation Y will reshape customer loyalty
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called 'Millennial' generation (aka. 'Generation Y') is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).
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BRIEFING: RBC Rewards & Travelocity make bookings easier
RBC and travel website, Travelocity, are launching a new online travel booking tool that will make it more convenient for Canadians to book travel with their RBC Rewards points and give them more choice and flexibility. They will be able to log into RBC Rewards to book their next trip with access ...
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NEWS: Social media's brand marketing value revealed
Facebook, Twitter and YouTube have now become the corner-stones of most marketers' social media strategy, according to research from management consulting firm Booz and social enterprise software provider Buddy Media.
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BRIEFING: Retailers must work harder on mobile channel
According to research from strategic information management company, Stibo Systems, retailers need to work harder on improving their mobile offering, with only 27% of UK consumers being satisfied with their mobile retail experience. Worryingly, only 8.6% rated their experience as 'excellent.' And ...
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NEWS: Fresh & Easy launches loyalty card nationwide
In the US, the Tesco-owned grocery store chain 'Fresh & Easy Neighborhood Market' is rolling out its 'Friends of Fresh & Easy' loyalty rewards card to all of its stores nationwide, following a successful trial at seven stores in Bakersfield.
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BRIEFING: Delta Hotels, Air Canada & Aeroplan partner up
Delta Hotels and Resorts, Air Canada and Aeroplan have partnered to offer travellers who book and stay at any Delta hotel or resort 15% off their Air Canada Tango and Tango Plus airfare to any destinations in Canada. Guests who book additional trips combining Delta Hotels and Resorts hotel stays ...
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NEWS: Aeroplan rebrand includes LMG & Carlson Marketing
The Canada-based loyalty management company, Groupe Aeroplan has unveiled a new name and global brand identity. With immediate effect, the group will be known simply as 'Aimia'.
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BRIEFING: SuperShuttle & ExecuCar join Rapid Rewards
SuperShuttle and ExecuCar have become new partners of Southwest Airlines' Rapid Rewards FFP. Members can now earn 150 points for each segment they buy on SuperShuttle or ExecuCar between their home, hotel, or office and participating US airports. They can also earn 300 Rapid Rewards Points for a ...
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