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The Wise Marketer's marketing & customer loyalty report for the week ending November 4th, 2011...
NEWS: Offline WoM most influential among parents
British parents spend an average of 14 hours a week of their personal time on the internet, six hours of which are on social networking sites such as Facebook or Twitter - but all that social networking is not having a significant impact on purchasing decisions when compared to offline conversations with friends and family, according to research from word-of-mouth agency Different Size Feet.
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BRIEFING: Amex Blue for Business rewards SME owners
American Express Open has launched a Blue for Business small business credit card. The no-fee card rewards small business owners for everyday business purchases and recognises their card loyalty with annual bonuses that grow as the cardmembers' relationship deepens over time. Features include: one ...
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NEWS: Best practices for effective mobile marketing
You see it everywhere, and almost everyone does it: reading email on a mobile device. But making sure that marketing email is still effective and getting its message across in that very small number of square inches of display space can be a challenge, according to Stephen Hay, regional director for ICLP Asia Pacific.
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BRIEFING: Rezidor Hotels unveils Club Carlson for Business
The Rezidor Hotel Group, Carlson's strategic partner in Europe, Middle East and Africa, has launched an extension of the loyalty programme Club Carlson: 'Club Carlson for Business'. It is designed for SMEs that don't have a global or national sales agreement with Rezidor or Carlson. With immediate ...
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NEWS: Vodafone UK targets prepaid loyalty
UK mobile network operator Vodafone has teamed up with mobile marketing and advertising technology firm Velti to launch a loyalty rewards scheme called 'Freebee Rewardz' for the network's 6 million pay-as-you-go (prepaid mobile) customers, allowing them to either claim immediate prizes - known as a 'grab' - or to wait for something bigger by choosing to 'grow' their points.
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BRIEFING: Study reveals changing drivers of hotel loyalty
After several years of improvement, overall satisfaction among hotel guests in Europe has declined notably, with deterioration occurring across all levels of the guest experience, according to the latest J.D. Power and Associates 2011 European Hotel Guest Satisfaction Index Study . The study, now ...
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NEWS: Merseytravel unveils travel rewards smartcard
In the UK, Merseytravel has teamed up with Uber to create a loyalty rewards programme that encourages easier and more cost effective travel for commuters in Liverpool, in the form of the new 'Walrus Card'.
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BRIEFING: Sainsbury's Life Insurance doubles Nectar points
New Sainsbury's Life Insurance customers will earn double Nectar points on all Sainsbury's shopping in-store, online and in petrol filling stations for two years, meaning that when using their Nectar card in-store at the till customers could get the equivalent of up to 2% off their Sainsbury's ...
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NEWS: Toys'R'Us increases Christmas loyalty rewards
Toys'R'Us is offering 10% back on purchases made by new and current members of its loyalty programme, Rewards'R'Us, during the holiday shopping season, starting from 30th October and ending on 24th December 2011.
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BRIEFING: RewardAll launches in the Middle East
Collinson Latitude has launched RewardAll, a fully branded online shopping portal that allows members of loyalty programmes to earn up to 20% extra loyalty points or cash-back when they shop at a range of merchants online, into the UAE. It was launched in the UK in 2009, then expanded into ...
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