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The Wise Marketer's marketing & customer loyalty report for the week ending October 7th, 2011...
NEWS: Consumers seek better product detail online
More than half of consumers (56%) check two to three web sites before purchasing an item, with 21% usually checking more than three web sites first, according to research conducted by Toluna for affiliate marketing network LinkShare.
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BRIEFING: Visa Europe unveils new m-payment options
Visa Europe has announced two new services to help consumers manage their money and make payments using their mobile phones. First, Visa Mobile Person-to-Person payments enables users to send money via an address book contact or a mobile phone number - whether the recipient is registered with the ...
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NEWS: Value drives travel loyalty & engagement
As the travel market becomes increasingly competitive and customer loyalty becomes ever more important, Collinson Latitude suggests that airlines and hotels now need to act quickly or risk losing vital customers.
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BRIEFING: Groupon pilots payment card loyalty scheme
Groupon has launched Groupon Rewards, a programme that allows consumers to unlock special Groupon deals from local businesses through repeat visits. Consumers earn rewards at participating merchants by paying with the credit or debit card they have on file at Groupon.com. After spending an amount ...
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NEWS: Study separates modern multichannel consumers
Marketers need an increasingly greater awareness of the differences in multichannel engagement levels between different types of consumer, according to a study by business analytics firm SAS and Professor Hugh Wilson of Cranfield School of Management in the UK.
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BRIEFING: PosterRevolution.com launches loyalty scheme
Poster website, Poster Revolution, has launched a loyalty programme called Revolution Rewards, which enables customers to earn rewards points through several different types of online social interactions, including making purchases, browsing the selection of artwork on the website, and sharing ...
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NEWS: Tarnished social media still strong for marketing
As if to confirm that social media is no longer the next 'shiny object' there are already books such as 'How to Leave Twitter' being published, according to Paul Kennedy, head of consulting for UK-based marketing solutions provider Callcredit, who asks if - despite the valuations of the latest generation of new media companies reaching an all time high - the social bubble is perhaps about to burst?
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BRIEFING: Points.com launches e-merchant loyalty app
Points International, owner and operator of loyalty programme management platform, Points.com, has launched Incentify by Points.com, an online merchant loyalty application. Online merchants can now offer points, miles and rewards from a variety of loyalty programmes to their customers. Through a ...
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NEWS: Marketers prioritising mobile & social strategies
The majority of the UK's marketing managers (83%) say they see a mobile strategy as being important to their activities, according to a study of 100 marketing managers, commissioned by mobile and social analytics firm Webtrends.
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BRIEFING: Banco do Brasil rolls out Dotz loyalty scheme
Alliance Data and CBSM - Companhia Brasileira De Servicos De Marketing (Dotz) - operator of Brazil's Dotz loyalty programme, and Banco do Brasil, have rolled out the Dotz loyalty programme throughout Brazil. In addition, Dotz, in which LoyaltyOne has a sizeable equity stake, has expanded the Dotz ...
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