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The Wise Marketer's marketing & customer loyalty report for the week ending December 2nd, 2011...
NEWS: Travel industry needs to re-ignite customer loyalty
Collinson Latitude has published a new call on the travel industry to more actively embrace evolving technologies to help reignite flagging travel-related loyalty programmes around the world.
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BRIEFING: Air Miles Canada launches health rewards
Following a recent pilot programme encouraging healthy living, the Air Miles Reward Program in Canada is offering rewards for more healthy lifestyle choices, including an online health risk assessment by the Heart and Stroke Foundation. Within four and a half days, more Canadians had completed the ...
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NEWS: CMOs 'not ready' to build brand loyalty
While building and sustaining brand loyalty is the top concern for today's midmarket chief marketing officers (CMOs), a worrying 72% do not feel sufficiently prepared to do so effectively, according to a global study by IBM.
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BRIEFING: Online retailers face email disengagement danger
Many leading retailers are under-utilizing customer segmentation and triggered emails to maintain subscriber engagement, according to the 'Responsys Email Engagement & Deliverability Study '. The problem is that large email service providers and ISPs such as AOL and Google are increasingly using ...
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NEWS: Marketers moving beyond 'social experimentation'
Companies have moved from experimentation with social media marketing to a range of activities which are more likely to be integrated with other marketing channels and across business functions, according to research by Econsultancy, LBI and BigMouthMedia.
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BRIEFING: Priority Club Rewards offers shopping bonuses
Priority Club Rewards, the frequent guest loyalty programme for InterContinental Hotels Group (IHG), has put thousands of merchandise items and retail gift cards on sale in time for the 2011 holiday shopping season. Until 30th November 2011, Priority Club members can redeem their points for brand ...
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NEWS: Christmas shoppers fear e-retailers can't deliver
Nearly half (46%) of UK shoppers will be doing last minute online shopping in the week leading up to Christmas Day this year, but more than two thirds (67.3%) say they don't trust retailers to deliver gifts before the big day, according to a survey by customer interaction specialist Eptica.
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BRIEFING: Nova Scotia Liquor joins Air Miles Canada
Air Miles Canada has signed a multi-year agreement with Nova Scotia Liquor Corporation (NSLC) to participate as a points issuing programme partner from 20th February 2012 (in its 106 retail stores). NSLC is responsible for the receipt, distribution and sale of beverage alcohol in the province of ...
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NEWS: Five key enhancers of the customer experience
With economic conditions heightening consumer sensitivity around purchasing decisions, retailers that design differentiated 'experiences' around their products and services can drive growth, profitability and lasting consumer loyalty, while also maintaining a price premium over competitors, according to a report by PwC US.
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BRIEFING: Aeroplan offers loyalty point conversion bonuses
Until 12th December 2011, Aeroplan members can earn up to 25,000 bonus miles every time they convert their points from other loyalty programmes into Aeroplan Miles. Participating programmes from which points can be converted include Best Western Rewards, Starwood Preferred Guest, Marriott Rewards ...
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