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The Wise Marketer's marketing & customer loyalty report for the week ending May 13th, 2011...
NEWS: Maritz challenges stakeholder engagement ideas
The Maritz Institute has published a white paper that delves into the latest scientific research on human motivation and behaviours, and challenges established business beliefs, calling for a whole new 'multi-stakeholder approach' to business.
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BRIEFING: Mobiles scan loyalty cards for points balance
Smart Transaction Systems (STS), has launched an interactive loyalty card with which customers can check their card balances instantly, using unique two-dimensional QR barcodes printed on the back of each loyalty card. To check a card balance or to view transaction history, the cardholder simply ...
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NEWS: The rich like to 'spread the word' about brands
Four out of ten adults actively share their brand preferences and opinions with friends and family, with Generation X and higher income groups being the most influential, according to research from Crowd Science.
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BRIEFING: Banco do Brasil joins Dotz coalition scheme
Alliance Data Systems Corporation and CBSM (Companhia Brasileira De Servicos De Marketing), operator of Brazil's Dotz loyalty programme, in which LoyaltyOne has an equity stake, signed a multi-year agreement with Banco do Brasil to expand the Dotz programme across Brazil. A national rollout is ...
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NEWS: Card marketers focus on mobile & enagement
The mood at the recent Card Forum & Expo in Florida, USA, was decidedly more upbeat compared to the past two years, according to The Wise Marketer's US contributing editor, Bill Hanifin of Hanifin Loyalty.
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BRIEFING: Upromise rewards expand into mobile channel
Upromise, Sallie Mae's saving for college programme, has deployed Endeca Technologies, a search and business intelligence (BI) company, to expand its innovative rewards programme to the mobile channel. In launching the company's first mobile apps and mobile-optimised website, Upromise is making it ...
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NEWS: Event marketing's future may be a hybrid model
The days of large universal trade shows and conferences are numbered, with corporate cuts in travel budgets forcing delegate counts downward, according to Joerg Rathenberg, vice president of marketing for Unisfair, who has observed that virtual business environments have prospered in proportion to the decline of the traditional trade show.
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BRIEFING: Red Robin rolls out diner loyalty scheme
Red Robin Gourmet Burgers has rolled out a new Red Royalty guest frequency and reward card programme. Red Royalty is an evolution of Red Robin's former eClub programme, which kept more than 2 million members updated on various restaurant promotions and provided them with free or discounted dining ...
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NEWS: App, or mobile site: that is the question
While the mobile application is becoming an increasingly popular customer information and marketing tool, mobile web sites provide a different range of features and benefits without the inherent disadvantages associated with apps, according to Sonja Keerl, product marketing manager for SDL Web Content Management Solutions.
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BRIEFING: E.ON takes Tesco Clubcard voucher payments
In the UK, power and gas company E.ON and Tesco are piloting an initiative that allows E.ON customers to use Tesco Clubcard vouchers toward paying their energy bills. To reward customers for being with E.ON and Tesco, 50% will be added to the face value of any Tesco Clubcard vouchers used (for ...
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