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The Wise Marketer's marketing & customer loyalty report for the week ending June 3rd, 2011...
NEWS: 2D codes gain ground as mobile marketing tool
During the past year there has been a significant increase in consumer awareness and use of Quick Response (QR) codes - simple 2D barcodes - presenting marketers with a new opportunity to deliver more engaging digital experiences, according to Delvinia.
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BRIEFING: Happier call centre staff save retailer US$0.5m
A study from DeGarmo Group reveals that most people in front-line, entry-level roles like customer service, retail sales, and collections don't leave because they can't perform the work, but because they don't like the demands of their job, or the environment in which it takes place. The 12-month ...
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NEWS: Marketers not held accountable for revenue growth
There is a marked misalignment between the objectives of marketing departments and the CEOs of large companies, according to the latest research from revenue performance management (RPM) firm Eloqua.
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BRIEFING: White paper explores customer intelligence strategy
Companies are sitting on mountains of customer data, but they are not taking advantage of it to make optimal business decisions. A new white paper from Allegiance and Peppers & Rogers Group, Creating True Customer Intelligence , shows that combining qualitative customer feedback with quantitative ...
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NEWS: How the new EU 'cookie law' affects marketers
It's surprising that such small data files could cause such a big debate. We refer, of course, to web browser 'cookies' - and their usage in web-based marketing among other areas. The EU has introduced new privacy laws that could severely limit their usage and adversely impact the way consumers communicate with businesses on the web, according to Paul Kennedy, head of consulting for Callcredit Information Group.
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BRIEFING: Smart Button loyalty platform gains social features
Loyalty marketing solutions provider, Smart Button, has introduced an expanded set of social media features to its Smart Button Loyalty Platform. Enhancements include: Facebook polls, key code promotions, product code promotions, interaction promotions, survey, trivia, and points for Facebook ...
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NEWS: Marketers turn to mobile & local web searches
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a survey-based report published by EConsultancy and Guava.
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BRIEFING: Restaurants 'leak' 30% of customers
The fifth annual Leaky Bucket Study, which measures the likelihood of customers returning to a restaurant brand, reveals that the industry is on the rebound when it comes to customer retention, with major national brands taking the lead in maintaining and improving profitability. Published by ...
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NEWS: Europcar UK launches Privilege loyalty scheme
In the UK, Europcar has announced the launch of its new 'Privilege' loyalty programme, free membership of which offers frequent car renters to benefit from personalised discounts, including up to 30% off leisure rentals.
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BRIEFING: Google launches NFC-based mobile wallet
Google has partnered with several leading suppliers including First Data to launch an Android app, Google Wallet, which uses near field communication (NFC) technology to make users' phones function as their wallet. Eligible Sprint customers will be able to simply tap their phones to VeriFone's ...
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