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The Wise Marketer's marketing & customer loyalty report for the week ending March 11th, 2011...
NEWS: Australian banks lack confidence in loyalty insight
Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalised, value-added services with greater efficiency and precision, according to a report by the Chief Marketing Officer (CMO) Council.
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BRIEFING: Visa reports on UK contactless initiatives
Following Transport for London's announcement that debit and credit contactless card payments are to be introduced for Pay As You Go journeys on London's transport network in 2012, Visa Europe has revealed that 12m Visa contactless cards are already in circulation across the UK. Some 20 million ...
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NEWS: Five key loyalty trends to watch for 2011
Customer loyalty is increasingly a critical tool for growing and maintaining market share, yet each year marketers are faced with new and evolving challenges that can affect their ability to attract new customers and maintain relationships with existing ones. So which of these trends should we all be watching most closely in 2011?
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BRIEFING: What's Facebook's loyalty generating potential?
With more than 500 million active users, marketers know they must have a Facebook presence to keep their brands top of mind with consumers. While many marketers have fully embraced social media and are maximizing their consumer engagement strategies, a new study, The Wongdoody Facebook Global ...
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NEWS: Senior execs not clear on social media's impact
Almost half of senior business executives around the world still don't fully understand how to manage and derive value from customer feedback generated by social media, according to a study by business analytics firm SAS and the Economist Intelligence Unit (EIU).
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BRIEFING: Aeroplan increases Mexican coalition investment
Groupe Aeroplan has completed the second tranche of its minority investment in Premier Loyalty & Marketing, owner and operator of Mexican coalition loyalty programme, Club Premier. This additional investment of US$11.8 million follows the signature of the co-branded credit card agreement between ...
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NEWS: Social commerce key to the e-retail future
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18% - worth a potential £8 billion to UK retailers on top of the country's existing £44 billion worth of annual e-retail sales, according to a study by European social commerce company Reevoo.
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BRIEFING: American Express completes acquisition of Loyalty Partner
American Express Company has completed the acquisition of Loyalty Partner, operator of the PayBack loyalty programme in Germany and Poland, and stakeholder in the i-Mint loyalty programme in India. The programmes cover over 34 million consumers. American Express paid some €425m (US $585m) cash ...
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NEWS: Digital to fuel the comeback of offline marketing?
Companies are continuing to increase their digital marketing budgets as the economy slowly recovers from recession, and many see the need to make better use of technology to monitor and measure their marketing results, according to a report from Econsultancy.
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BRIEFING: Card Forum explores new changes in the market
From 27th to 29th April in Florida, USA, this year's Card Forum & Expo will detail the payments landscape. With all the peaks and valleys of such a rapidly changing market, where your company sits in the landscape this year could change completely. Credit card issuers, which saw their profits ...
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