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The Wise Marketer's marketing & customer loyalty report for the week ending April 1st, 2011...
NEWS: Most marketers eager to try Augmented Reality
Nearly two-thirds (62%) of B2B and B2C marketers say they are considering using augmented reality (AR) technologies, although most are still unsure about exactly how to use it or what its benefits are, according to a study by AR specialist Hidden Creative.
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BRIEFING: UK firms to increase mobile marketing spend
A LinkShare UK survey of 100 marketing professionals' expectations for the year ahead reveals that 45% of respondents think that mobile marketing and apps are a major growth area in 2011. According to the results, investment in mobile platforms is expected to rise and the media sector is set to ...
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NEWS: Mobile set to drive cross-channel engagement
With the rapid consumer adoption of mobile technologies and their device usage becoming more and more sophisticated, mobile has become a key channel for marketers to embrace in 2011 according to Sonja Keerl, product marketing manager for SDL Web Content Management Solutions.
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BRIEFING: NCR adds loyalty preferences to self-checkouts
NCR has launched a software platform that offers a personalised experience for consumers at self-checkout, reflecting the consumer's individual preferences. Customers can set their preferences for self-checkout through the retailer's existing loyalty programme, or a preference management solution ...
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NEWS: Apps trump content in battle for digital engagement
The digital consumer's battle lines have been redrawn completely over the past few years and the old internet adage 'content is king' is not so relevant to marketers today, according to Michael Colombo of B2B marketing agency Maark, who suggests that instead the internet age as we know it may be giving way to 'The Age of The App'.
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BRIEFING: Rapid Rewards relaunched with 10m points
Southwest Airlines recently launched a new frequent flyer programme, All-New Rapid Rewards. To promote it, Southwest is giving away ten million Rapid Rewards points to members through an online sweepstakes. In its Ten Million Point Giveaway, 100 members will each win 100,000 Rapid Rewards Points ...
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NEWS: What 'Commerce Anywhere' will mean for retailers
With a proliferation of tablet computers and the growth of brands using mobile and social media platforms, consumer behaviour toward retail brands in particular is changing rapidly, according to Frank Lord, EMEA vice president for ATG, who examines the company's latest mobile and social commerce research findings.
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BRIEFING: New brand identity for Hilton HHonors
Hilton Worldwide's loyalty programme, Hilton HHonors, is launching a new global brand identity. The aim is to change the way members view loyalty programmes, and to shift the conversation from earning points to creating memories, from being just about functionality to the human, more emotional and ...
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NEWS: Men stick to one loyalty card; women shop around
When it comes to the choices they make about loyalty programme memberships, women are much more likely than men to engage with multiple loyalty schemes, according to a survey by Air Miles Canada.
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BRIEFING: Will the NFC model replace the loyalty card?
A new white paper from SJB Research, NFC Business Models , sets out the key issues involved in introducing mobile wallet services, and includes ten key findings from SJB's NFC Business Models research report. NFC phones enable consumers to replace the contents of their existing wallet with a ...
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