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The Wise Marketer's marketing & customer loyalty report for the week ending June 10th, 2011...
NEWS: How video can send ordinary marketing 'viral'
A good story is always 'shown rather than told', involving elements of visualisation, imagination and feelings - which is exactly how video media can be used for effective marketing campaigns that aim to 'go viral', according to Ingrid Froelich of SDL Web Content Management Solutions.
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BRIEFING: Etihad & American Airlines sign FFP agreement
Etihad Airways, the national airline of the UAE, and American Airlines are to build on their existing codeshare relationship by offering their passengers frequent flyer miles on flights booked on each other's flights. The airlines plan to expand this agreement later this year to include mileage ...
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NEWS: Brand building in the low-carbon economy
Consumer awareness and understanding of 'green language' is evolving rapidly, and brands face an increasingly difficult task of both educating consumers and attracting low-carbon customers, according to Harry Morrison, general manager for the Carbon Trust Standard, and Peter Walshe, senior global director for UK brand agency Millward Brown.
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BRIEFING: Caesars rewards guests for social exposure
Following an agreement between Las Vegas Resorts and Topguest, visitors at Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio All-Suite Hotel & Casino, Flamingo Las Vegas, O'Sheas Casino, Imperial Palace, Harrah's Las Vegas and Bally's Las Vegas, can now receive Total Rewards ...
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NEWS: Euro retailers embrace more digital channels
While established channels are still the main focus for European retailers, most are planning to increase the number of online channels they sell through, with new channels such as social commerce rapidly gaining ground, according to research from e-commerce platform provider ChannelAdvisor.
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BRIEFING: SPG Kids Pass rewards junior hotel guests
Children aged 12 and under staying at some 150 Starwood resorts around the world can use the newly-launched SPG Kids Pass to get food and drink on an all-inclusive basis. The pass can be bought on checking in (or at any time during the stay) for a flat daily rate of around US$10-20, depending on ...
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NEWS: Heavy web users show volatile brand loyalty
More than half (52%) of consumers say they are likely to abandon a brand as a result of having a negative online shopping experience, according to research conducted by on-demand e-commerce firm Demandware.
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BRIEFING: What passengers don't like about airlines
Enterprise feedback management and market research company, MarketTools, has released research on air travellers' recent flying experiences that highlights a number of sources of dissatisfaction with airlines. Topping the list of areas of passenger dissatisfaction is overall comfort aboard the ...
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NEWS: Tesco boosts loyalty rewards with 'flash sales'
Tesco Clubcard's web site is offering its members the opportunity to exchange their Clubcard vouchers for limited time offers or limited availability goods for up to three times the face-value.
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BRIEFING: Superdrug Beautycard signs 1m+ users in 2 weeks
Since its launch on 11th May 2011, Superdrug's loyalty programme, Beautycard, has over one million active users. The launch was promoted through print advertising and instore promotion, supported by a dedicated advertising campaign starring actress Joanna Page on TV. The Beautycard, which ...
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