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The Wise Marketer's marketing & customer loyalty report for the week ending July 1st, 2011...
NEWS: Study links TV ad responses to CPG purchases
Consumer packaged goods (CPG) marketers could increase their sales with TV advertising by identifying consumers based on the products they purchase at retail checkouts, according to research by Nielsen Catalina conducted for CBS.
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BRIEFING: Combining SMS, mobile ads & traditional marketing
LSN Mobile, owner and operator of the largest local mobile news network in the US, and First Data Corporation, have unveiled a new mobile offer programme that gives advertisers and retailers an efficient, cost-effective and trackable mobile marketing solution that can boost store traffic, drive ...
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NEWS: Untargeted e-marketing loses most customers
In the marketing world, email is regarded as one of the cheapest and most effective channels for getting a message directly in front of the intended consumer because it offers the ability to personalise the message, time its sending precisely, and trace its progress through open rates, according to Andy Wood, managing director for GI Insight.
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BRIEFING: Greek bank reports loyalty scheme's success
Despite challenging economic times for Greece (and more specifically its banks), Alpha Bank, one of the largest retail banks operating in the country, is successfully and directly benefiting Greek consumers. In under four years the bank and its partners (including BP, Star Alliance partner-airline ...
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NEWS: Purchase decisions 'increasingly complex', study finds
Shoppers tend to avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made, according to research commissioned by European social commerce company, Reevoo.
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BRIEFING: NBAD Star Points partners with FlyDubai
The National Bank of Abu Dhabi (NBAD) has teamed up with flydubai to offer NBAD cardholders more choices when redeeming their NBAD Stars points. The partnership allows NBAD cardholders to exchange their Star Points for a flydubai voucher, which can be used as full or part payment for flydubai ...
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NEWS: Study reveals weak marketing metrics
The proliferation of data from a growing suite of marketing and business performance tools is making it harder than ever for companies to develop integrated reporting systems, according to research by Econsultancy and Lynchpin.
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BRIEFING: Smart phones: pushing, pulling & privacy
The Chartered Institute of Marketing's newly issued paper on the future of mobile marketing concludes that the mobile future is one of personal choice, location and incentivised privacy. The paper considers how marketing will change as mobiles supersede other technologies as the preferred medium ...
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NEWS: Asda reveals digital marketing insights
At the UK Chartered Institute of Marketing's annual Northern Conference held at the University of Bradford, Asda's head of corporate communications and social media gave new insights into the company's digital strategy, explaining how businesses can exploit online channels to improve customer experiences and engagement.
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BRIEFING: Regency Travel & Tours joins Air Miles Middle East
Qatar-based travel agency, Regency Travel & Tours, and Air Miles Middle East have partnered to offer customers the opportunity to collect Air Miles each time they make a travel purchase through one Regency's 35 branches. In addition, any Air Miles members using their Air Miles card along with ...
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