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The Wise Marketer's marketing & customer loyalty report for the week ending July 15th, 2011...
NEWS: Executives say a social strategy is now critical
The concept of 'social business' is increasingly perceived as a strategic executive imperative in many businesses, with 78% of executives saying that a social business strategy is critical to future success, according to a study of 902 US-based knowledge workers, conducted by Penn Schoen Berland for Jive Software.
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BRIEFING: Ritz Carlton Rewards offers 30K bonus points
Ritz-Carlton Rewards members who stay four or more consecutive nights at almost any Ritz-Carlton hotel between July 18 and September 9, will earn Ritz-Carlton Rewards members' "Access to the Extraordinary": 30,000 bonus points toward the experience of their choice, including free stays, spa ...
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NEWS: Turning ancillary revenues into loyal customers
Service providers have an unparalleled opportunity to maximise the potential of their ancillary revenue programmes, to generate increased revenues, and to produce more loyal and satisfied customers, according to Janet Titterton of Collinson Latitude.
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BRIEFING: Mileage Plus member flies 10 millionth mile
Tom Stuker, a Chicago-based automotive sales consultant, joined United Airlines' Mileage Plus FFP in 1982 and, since then, has logged some 5,962 United flights - including more than 200 roundtrips to Australia and nearly 30 to Asia. Stuker has touched down at airports in all 50 US states ...
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NEWS: How to strategise for social media marketing
Social media marketing can be thought of as a kind of 'dance' of modern marketing, according to Ingrid Froelich of SDL Web Content Management Solutions, who explains why now is the time for businesses large and small join in and dance to the social media tune.
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BRIEFING: FlyBuys doubles Coles Source card rewards
From July, FlyBuys members who use a Coles Source MasterCard at participating FlyBuys businesses will receive five FlyBuys points for every Aus$5 they spend, more than doubling the previous offer. This is in addition to the two points for every Aus$5 that FlyBuys members already receive from ...
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NEWS: Mobile loyalty schemes to take off, consumers say
With fewer than one third of UK consumers currently participating in telecom operator's reward schemes to encourage loyalty, and consumers ranking loyalty schemes that offer occasional high value gifts as being the most appealing to them, there is a clear opportunity for mobile loyalty programmes to gain greater traction, according to a study by Buongiorno.
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BRIEFING: Priority Club Rewards runs summer 'Tweetstakes'
InterContinental Hotels Group's Priority Club Rewards has launched more ways of earning points. US residents can now win points by following @IHG_Deals on Twitter during July. Throughout the month, followers re-tweet the #packpoints messages for a chance to win thousands of rewards points per day ...
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NEWS: Consumers responding to mobile interactions
More than half of US consumers who have made at least one purchase using their smartphone have done so based on a marketing message delivered via mobile email, according to a study by email marketing firm ExactTarget.
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BRIEFING: Marketers still need better boardroom buy-in
Marketers need boardroom buy-in to lead a culture change of doing more with less through innovation, according to the latest Global Benchmarking study Unlock the Value of Creative from The Chartered Institute of Marketing and Canon Europe. By talking like the CFO and thinking like the CEO ...
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