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The Wise Marketer's marketing & customer loyalty report for the week ending August 5th, 2011...
NEWS: Debit card loyalty points go largely unredeemed
Debit rewards programmes have often been touted as an easy way to gain and retain customers but, as banks eliminate debit rewards programmes as a result of changing legislation, a survey by Mintel Comperemedia has found that debit card reward programmes alone aren't likely to foster customer loyalty.
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BRIEFING: Borders and Borders Rewards closing
US book retailing chain, Borders, has announced that it is starting a phased rollout of closures of its 399 remaining stores, which should be concluded by the end of September. It is liquidating under Chapter 11 of the Bankruptcy Code. Borders' Group President, Mike Edwards, says "We were all ...
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NEWS: What's new in Loyalty 2.0, and what comes next?
There are several key aspects of customer loyalty strategy that have changed since the era we now know as 'Loyalty 1.0', according to Grass Roots' digital marketing consultant, Anthony Monger, who here examines the 'Loyalty 2.0' strategy and its descendants.
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BRIEFING: US uses US$2bn in coupons in 2011 so far
According to media and marketing services company, Valassis, first-half 2011 coupon redemption volume reached 1.75bn, a moderate 2.9% increase compared to the first half of 2010. And, according to the Mid-year 2011 Consumer Packaged Goods (CPG) Coupon Facts Report , released by NCH Marketing ...
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NEWS: Canadians follow the social crowd in brand choices
For many years, brands and products have acknowledged the importance of being recommended by friends and family, but in the new world of social media there is transition that needs to be made from 'recommend' to 'like', according to a poll by Ipsos Loyalty.
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BRIEFING: Merchant rewards mobile wallet launches in Chicago
SparkBase's free PayCloud Mobile Wallet application is now available to Chicago area iPhone and Android smartphone users. PayCloud eliminates loyalty cards, allowing customers to simply wave a smartphone at a participating merchant's countertop sensor to check in, redeem rewards and coupons, and ...
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NEWS: What customers want from grocery retailers
Grocery retailers' checkout lanes and lines, selection of fresh products, and overall customer service are at the top of the list of frustrations that consumers say 'never meet their expectations', according to the 2011 Consumer Insights Panel survey in North America, conducted by Empathica.
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BRIEFING: Zazzle loyalty card offers unlimited free shipping
Zazzle, now six years old, is launching Zazzle Black, a customer rewards programme that offers one year of unlimited free shipping. The programme provides free standard shipping on all products to any US location, or free two-day shipping on most products to most US locations on any order after ...
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NEWS: Why British shoppers still prefer the high street
Shopping on the high street still beats online shopping for most British consumers, despite the proliferation of online channels and weakened consumer spending in stores, according to research by Arc UK, part of the Leo Burnett Group.
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BRIEFING: Study cites top reasons for using mobile shopping
Research from OgilvyOne Worldwide and OgilvyAction reveals how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products. The , From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale ...
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