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The Wise Marketer's marketing & customer loyalty report for the week ending July 8th, 2011...
NEWS: Flash sales still unknown to affluent consumers
Only 58% of affluent consumers said they were aware of at least one of the twelve 'flash sale' sites listed in the Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center.
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BRIEFING: Asia Miles offers transfers to PayPal accounts
Points International, owner and operator of Points.com, has expanded its relationship with Asian travel reward programme, Asia Miles. Asia Miles members can now transfer their miles into their PayPal accounts to gain access to millions of online merchants. This expands the relationhip that Asia ...
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NEWS: Coalition loyalty: future-proof, or reaching its limit?
There is some debate about whether the coalition model for loyalty programmes is truly future-proof, or whether it is already reaching its limits, according to loyalty expert, Peter G Wray.
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BRIEFING: Mileage Plus for both United Airlines & Continental
From 2012, Mileage Plus will be the loyalty programme for United Continental Holdings' wholly owned subsidiaries United Airlines and Continental Airlines. Moving to a single loyalty programme is a significant milestone in the integration of the two airlines and will provide a more consistent ...
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NEWS: Prestige brand discounts have paid off
Contrary to expectations, discounts offered by prestige brands during the past few years in the weakened economy have apparently been accepted by affluent and luxury consumers without diluting the stature of those brands, according to a the spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center.
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BRIEFING: Study questions profitability of loyalty schemes
A new study which examines the profitability of loyalty programmes indicates that some companies may be better off not offering this type of customer incentive. Despite the high rate of participation in loyalty programmes there has been little analytical research to date. As a result, Saeed ...
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NEWS: Marketers falling behind at customer retention
Many businesses are failing to exploit the full range of options available to increase both customer acquisition and customer retention, according to a survey from ancillary revenue experts Collinson Latitude.
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BRIEFING: One in five customers let down by poor service
A YouGov survey of over 2,000 adults in the UK, commissioned by business outsourcing company Arvato, found that 22% of consumers feel that they receive poor customer service when speaking to call centres. Insurance companies ranked worst at dealing with customer orders and enquiries, followed by ...
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NEWS: Most marketing email lacks 'personal touch'
The majority of the UK's top retailers are adopting a 'one size fits all' approach to their email marketing, reducing the accuracy of communications and consequently risking lower conversion rates and marketing effectiveness, according to research from dotMailer.
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BRIEFING: Asian Social Media conference foresees the future
From 1st to 2nd September the Social Media World Forum in Singapore will feature industry-leading speakers, brand case studies, topical Q&A and debates, an exhibition hall, workshops and networking opportunities. New this year is a panel discussion format, tweet-up panels, on-stage interviews ...
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