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The Wise Marketer's marketing & customer loyalty report for the week ending July 22nd, 2011...
NEWS: What makes customers switch payment methods?
In a purchasing environment where consumer loyalty continues to be elusive, there is a way in which financial services marketers can capture those consumers who may be willing to make a switch in their primary payment method, according to the 'Consumer Dynamics' study from Acxiom.
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BRIEFING: Hilton HHonors offers Point Stretcher Rewards
Hilton HHonors, the loyalty programme for Hilton Worldwide's ten distinct hotel brands, has launched Point Stretcher Rewards, allowing members to redeem for reward stays for 40% fewer points. Members can redeem their points at a discounted rate between July and December 2011 at selected properties ...
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NEWS: Driving retail loyalty with real-time interactions
The trajectory of retail evolution has climbed far and high in terms of lifecycle maturity, and especially in the developed retail economies of the world today, according to a white paper published recently by ITC Infotech India.
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BRIEFING: Flying Club members to share with friends & family
The owner and operator of Points.com, Points International, and the Virgin Atlantic Flying Club loyalty programme are to add sharing functions to their Buy Miles programme. Now, Flying Club members can transfer their miles between accounts online at http://www.virgin-atlantic.com. They will ...
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NEWS: Why companies that listen get better results
Companies that launch 'customer listening' and digital engagement initiatives tend to be rewarded with improved customer satisfaction scores, customer loyalty and brand metrics, according to a Dell-commissioned research study conducted by Forrester Consulting.
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BRIEFING: Wolfe links reward cards with social media
Wolfe has acquired Echelon Media, a social rewards platform and leader in social media customer engagement strategies. Using the Echelon Platform, Wolfe will provide branded gift cards, social gifting and reloadable Visa, MasterCard and Discover rewards cards through social networks. The companies ...
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NEWS: Service is now the key factor in affluent loyalty
Exceptional customer service has become the most important aspect of affluent customer loyalty, according to a survey of marketing professionals by Affinion Loyalty Group and VIPdesk.
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BRIEFING: Open loop reward cards more effective than closed
Customers respond better to retail offers that include general use prepaid cards rather than closed-loop gift cards. And customers are more likely to purchase products at a store that presents an open loop reward, according to experts at Young America, an engagement marketing, loyalty and ...
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NEWS: FFPs: A Panacea for airport loyalty?
Frequent flyer programmes have changed the competitive landscape of the airline industry, as passengers looking to choose an airline to accumulate miles tend to prefer a dominant carrier for their points and awards, according to a white paper by ITC InfoTech in India.
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BRIEFING: Clear opportunity for mobile rewards in Africa
Nigerians are familiar with rewarding loyalty: 39% participate in current telecom operator programmes to encourage loyalty and 46% in programmes to increase spend. A new unveiled by Buongiorno reveals that, while mobile users are familiar with being rewarded for their loyalty, there is still ...
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