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The Wise Marketer's marketing & customer loyalty report for the week ending January 14th, 2011...
NEWS: Luxury brands embrace 'augmented reality'
Luxury brands are beginning to explore the benefits of 'augmented reality' (AR) in their latest attempts to attract and retain wealthy customers, with Bloomingdales having recently become the fifth brand to employ technology from Holition and Tacori in its pre-Christmas 3D touch screen campaign.
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BRIEFING: Remote video attendants engage customers
At the 2011 International Consumer Electronics Show (CES 2011), MarketStar and The MediaTile Company will demonstrate a customer engagement aid, the HumanKiosk, that will allow product experts to be personally accessible to more consumers in retail venues, when and where it is critical to provide ...
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NEWS: Social shopping trend set to spread
With online spending growing rapidly among British consumers, the UK is set to enter the age of 'social shopping', according to two recent consumer studies by Art Technology Group (ATG).
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BRIEFING: Pilot Flying J launches Frequent Fueler scheme
Pilot Flying J has launched Frequent Fueler Advantage, an enhanced loyalty programme for professional drivers and RV customers. It will allow professional drivers to instantly collect and redeem loyalty points in all participating Pilot and Flying J travel centres, travel plazas and restaurants ...
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NEWS: Mobile media trends forecast for 2011
The Mobile Entertainment Forum (MEF) has published its 'Top 10 Mobile Media Trends for 2011' report, with ongoing and forthcoming trends including the continued rise of mobile commerce, the growth of mobile as a platform for gaming, and the growing debate over consumer privacy and security issues.
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BRIEFING: Multiples channels boost customer satisfaction
Retailers that offer their customers true all-channel commerce shopping capabilities outperform other retailers by significant margins, according to a new research report, Roadmap from Multi-Channel to Cross-Channel Retailing: The True ROI of Unified Customer Experience , from Aberdeen Group and ...
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NEWS: MMA publishes mobile coupon best practices
The Mobile Marketing Association (MMA) has published its 'Guidelines and Best Practices in Mobile Price Promotions' to provide a framework for marketers serving the 30% of moble users who are interested in receiving mobile coupons.
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BRIEFING: CVS builds on loyalty with new Beauty Club
US retail pharmacy chain, CVS/pharmacy, is launching the CVS/pharmacy ExtraCare Beauty Club, an extension of the CVS/pharmacy ExtraCare Loyalty programme. The Club provides ExtraCare card holders who register their cards with additional rewards on beauty purchases, as well as other beauty-specific ...
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NEWS: E-retail satisfaction decreased in December
Although many US-based online retailers reported having a good holiday shopping season at the end of 2010, customer satisfaction with the top 40 online retailers had actually fallen since 2009, according to the sixth annual E-Retail Satisfaction Index report from ForeSee Results.
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BRIEFING: Carl's Jr. & Hardee's launch mobile rewards
CKE Restaurants, parent company of Carl's Jr and Hardee's restaurants, has launched Happy Star Rewards, a GPS-enabled loyalty programme that rewards users for checking in at Carl's Jr and Hardee's locations across the US. The application, available for iPhone and Android smart phones, combines ...
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