 |
The Wise Marketer's marketing & customer loyalty report for the week ending February 4th, 2011...
NEWS: BestLifeRewarded aims to aid Canadian health
Cookson James Loyalty has launched a pilot loyalty programme called 'Best Life Rewarded', offering rewards for citizens who make healthy lifestyle choices, with a mass Canadian consumer launch being planned for April 2011.
... read more
BRIEFING: Tonnex relaunches Reseller Rewards scheme
Tonnex International has launched Reseller Rewards ME, the 5th installment of its Reseller Rewards programme. This year's campaign theme features photos of customers with their rewards. There will also be a range of new products added to the reward catalogue. Most customers have the capacity to ...
... read more
NEWS: Six email marketing trends for 2011
With consumers being targeted by marketing communications from all directions at all times, and email inboxes being flooded not only by adverts but also by social media alerts, there is a huge amount of 'noise' that marketers must cut through before their message will be heard, according to Ryan Deutsch, vice president of strategic services for StrongMail.
... read more
BRIEFING: Royal Caribbean upgrades loyalty scheme
Royal Caribbean International has enhanced its Crown & Anchor Society guest loyalty programme. The updated programme includes a migration from cruise credits to Cruise Points, creating a new way to earn membership status; two new member tiers (Emerald tier, between the current Platinum and Diamond ...
... read more
NEWS: Mobile NFC to impact tomorrow's loyalty strategy
... read more
BRIEFING: Loyalty Expo details customer-driven best practices
From 20th to 22nd March, in Florida, USA, Loyalty Expo 2011 will be a true voice of the customer-driven, best practice-focused customer engagement, loyalty and reward conference. It aims to provide a forum of best-in-class vision and resources to help marketers reach their customer ...
... read more
NEWS: Why mobile shopping trends can't be ignored
Consumers are increasingly using their mobile phone handsets for retail information and shopping purposes, according to a study conducted by ForeSee Results which examined ongoing trends in mobile shopping habits.
... read more
BRIEFING: Virgin America expands Points.com partnership
Points International has added to its existing relationship with Virgin America's Elevate frequent flyer programme, allowing members to grow their Elevate mileage balance more quickly by moving points, miles and rewards from one loyalty account into another. Virgin America began its relationship ...
... read more
NEWS: New changes in customer behaviour predicted
The convergence of economic, demographic, and technological forces will bring about unprecedented changes in consumer behaviour, according to a report by Deloitte Touche Tohmatsu.
... read more
BRIEFING: Mobile payments go national at Starbucks
Starbucks has launched mobile payment in all US company-operated stores, allowing customers to pay for in-store purchases with selected smartphones. Building on the earlier introduction of Starbucks Card Mobile App for selected BlackBerry smartphones, iPhone and iPod touch, and a successful mobile ...
... read more
|
|
|
|
|
|
