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The Wise Marketer's marketing & customer loyalty report for the week ending January 7th, 2011...
NEWS: M-loyalty could be 'game changer' for retailers
With smartphones proliferating and customers using them to gather information, compare prices, place orders and redeem offers, customer expectations are starting to run far ahead of many retailer's capabilities, according to Steve Gray of Mobilize Systems.
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BRIEFING: Walkabout loyalty scheme goes social
Walkabout, a UK-based but Australian-themed pub chain which is part of the Intertain group, has launched a social community as an enhancement to its current Boomerang loyalty programme. The Walkabout community, developed by The Logic Group and Martech, is a social network that allows people to ...
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NEWS: Major marketing trends forecast for 2011
What will drive consumer behaviour in 2011 and beyond? Fairness, frustration, pay walls, retail therapy, empowerment and innovation all ranked highly in the Leo Burnett Group marketing trends forecast.
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BRIEFING: RFID mobile tool rewards experience sharers
XtremeSignPost has launched an advertising service using an integrated system for mobile RFID advertising that is based around two US patents issued to the company recently. The service promotes customer-based advertising through the sharing of consumer experiences using SMS, instant messaging ...
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NEWS: Trustworthiness is a critical marketing quality
If consumers see that a company is using their data to provide good products, relevant communications and efficient service, they are more likely to trust that firm to hold their data and continue using it to ensure their satisfaction, according to a report from customer insight specialist Transactis.
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BRIEFING: Hilton HHonors unveils Point Stretcher Rewards
Members of Hilton's HHonors guest loyalty programme are being offered the opportunity to redeem 40% fewer points at participating hotels worldwide. The Point Stretcher Rewards are available from January until June 2011 at more than 1,800 participating hotels across brands including Conrad Hotels & ...
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NEWS: Key marketing budget trends for 2011
Half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels, while only 7% plan to decrease marketing budgets, according to the '2011 Marketing Trends' survey by StrongMail.
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BRIEFING: Loyal customers still 'want something back'
In this age of counting the pennies, loyal customers like to get something back. According to a survey commissioned in the UK by specialist loyalty marketing agency ICLP, when asked which retailer people would like to see offer a loyalty or reward programme, 47% of respondents cited Asda, while ...
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NEWS: Incentives can drive retail customer engagement
Marketers are currently failing to engage with customers in-store, with 46% of UK consumers admitting to never giving out their contact details - or even giving fake contact details - to avoid being contacted in future, according to recent research by YouGov for Callcredit Information Group.
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BRIEFING: Vesdia cites merchant funded reward benefits
The Federal Reserve's proposal last week to limit the amount of money that stores and other merchants are charged each time a customer pays for a transaction with a debit card would equate to an 83% reduction in fees that the banks collect. Most banks have planned on a reduction in debit ...
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