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The Wise Marketer's marketing & customer loyalty report for the week ending December 9th, 2011...
NEWS: SMS still essential to mobile marketing strategy
Despite the rise of mobile apps, mobile web sites and QR Codes, good old fashioned SMS technology will continue to play a key role in mobile marketing strategies, according to Tim Norman, director for SDL Web Content Management Solutions.
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BRIEFING: Navy Federal launches rewarding Member Mall
Navy Federal Credit Union and Cartera Commerce have released a new card-linked offer programme, Member Mall, to over 1 million Navy Federal members in order to boost rewards for shopping. Those members can now earn extra cash back or rewards points - up to 15 times their normal rewards level - ...
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NEWS: Consumer data is the 'new oil' of customer loyalty
If consumer data is the 'new oil' in the world of customer loyalty, who owns it? The refiners, or the producers? The Wise Marketer's European contributing editor, Peter Wray, uncovered the answers to today's most pressing questions in the field of loyalty marketing at the recent Loyalty World conference in London.
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BRIEFING: CouponCabin launches loyalty scheme
According to an online survey conducted by Harris Interactive for CouponCabin.com, 78% of US adults report they are more willing to shop online than instore if they are rewarded in some way. To engage this group, CouponCabin.com is launching a shopper rewards programme that will award points to ...
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NEWS: Top ten mobile marketing trends for 2012
Mobile marketing during the coming year will see a number of significant developments and changes in thinking, according to John Barratt, product lead for 2ergo, who considers what lies ahead for retailers seeking to use the mobile channel to reach their customers.
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BRIEFING: Smartphone loyalty increases with content usage
New research from GfK Business & Technology reveals that nearly one in five consumers who own both an iPad and an iPhone say that switching smartphones is more difficult than changing bank accounts. A simple, integrated user experience is driving consumers' brand loyalty to their smartphone and ...
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NEWS: Has online retail reached saturation point?
The unparalleled growth of online shopping over much of the last decade appears to be starting to level off as the internet has matured as a purchasing channel and emerged the centrepiece of an established multi-channel retail mix, according to the latest Transactis Home Shopping Index report.
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BRIEFING: UK shoppers not more loyal to 'fair trade' brands
A study by Victoria University branding expert, Dr Maxwell Winchester, in which 8,000 UK shoppers were surveyed, reveals that even those claiming a commitment to ethical shopping were more likely to buy large national brands than fair trade brands, when both were available. For example, nearly ...
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NEWS: Trends for the future of loyalty in the UK
Only 21% of British consumers surveyed by The Logic Group and Ipsos MORI like to receive offers from loyalty programmes via social networks or the mobile channel, while 40% actively prefer not to receive offers through such 'new technology' channels.
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BRIEFING: Bolton launches market loyalty smartcard
The Town Council of Bolton, a large town in Northern England, has launched a loyalty smart card as one way of securing the future of its town market. The market plays a crucial role in the success of Bolton town centre and draws thousands of people, many from outside the town, every year. The ...
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