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The Wise Marketer's marketing & customer loyalty report for the week ending December 30th, 2011...
NEWS: Emerging markets ahead in social media usage
Businesses in the UK, Germany and Canada are lagging behind their peers in the emerging markets when it comes to adopting and using social media, according to the global 'Going Social' report from KPMG.
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BRIEFING: 92% would swap supermarkets for better discounts
More than ever, deal-hungry consumers in the United Kingdom are turning to coupons and vouchers to make their budgets stretch further. As the economy continues to struggle, research from Valassis has found that consumers are more likely to turn to coupon promotions to make their Christmas as ...
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NEWS: Customer communication trends for 2012
The consumer revolution is in full swing, and customers dictate not only the channels they use to communicate with brands but also the quality of service that will convince them to stay loyal, according to Mark Brown, managing director of contact centres and loyalty for Arvato UK.
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BRIEFING: Winn-Dixie Fuelperks! saves customers US$35m
Winn-Dixie's Fuelperks! rewards programme has saved members more than US$35 million on fuel purchases since the supermarket introduced the programme in 2008. Since then, the programme has become widespread throughout Florida and southern Georgia, part of Alabama and southeast Louisiana. The key to ...
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NEWS: Web cart abandonment must be addressed
The abandonment of online shopping carts is a common problem for e-commerce brands, and the lack of a 'cart abandonment' strategy can cost a business a small fortune. But by enabling a conversation after cart abandonment, brands can potentially trigger a sale, or at the very least not lose prospects to competitors, according to Sam Cece, CEO for StrongMail.
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BRIEFING: Cloud-based loyalty platform for local merchants
In the US, Womply has added a Loyalty Cloud service as part of its suite of merchant-facing online and offline tools, including its 'Effortless Offers' product which provides a simple loyalty programme platform for local merchants. Merchants can create offers that reward their own customers for ...
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NEWS: Sales & marketing fusion to fuel sales growth
In the United Kingdom, the Chartered Institute of Marketing (CIM) 'Marketing and Sales Fusion' white paper has predicted the demise of separate marketing and sales departments within the next decade.
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BRIEFING: New m-payment & loyalty platform for pharmacies
In the US, health care payment solutions firm MediSwipe has launched its new mobile payment and customer loyalty solution for pharmacies, wellness centres and retail merchants. Through its previously announced agreement with SparkBase and the use of the mobile payment PayCloud application ...
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NEWS: Transactional customer loyalty trend emerges
Customer loyalty in the United Kingdom is being driven as much by financial benefits as it is by emotional attachments, thanks to the emergence of a 'transactional loyalty' shopping trend, according to the 'Imperatives for Customer Loyalty' study by The Logic Group.
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BRIEFING: Loyal shoppers miss out on a third of rewards
Frugal fatigue, deep discounts, lower fuel prices and the improving job market all may have contributed to America's Thanksgiving weekend and Cyber Monday shopping splurge. But what will sustain the momentum through the economically critical remaining weeks of the holiday shopping season ...
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