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The Wise Marketer's marketing & customer loyalty report for the week ending August 12th, 2011...
NEWS: Airlines can still learn from their loyalty data
The intelligent use of passenger data can easily be used to build loyalty and boost revenue, but airlines still have much to learn from the vast arrays of valuable passenger data that their loyalty programmes hold, according to a white paper published by ITC Infotech India.
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BRIEFING: Delta & LivingSocial offer region-specific deals
Delta Air Lines has launched LivingSocial destination-specific deals offering delta.com customers targeted offers during their trip. Customers can sign up for LivingSocial offers when they access their My Trips summary on Delta's website. Offers are specific to the dates and location related to ...
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NEWS: Consumers spend more for 'valuable rewards'
It's official: customer loyalty drives revenue. But the results of a recent online consumer survey showed very positive responses when asked to think about loyalty in general, with 93% saying they would be most likely to spend more with a brand if it had a great loyalty programme, and 86% saying they would be more likely to visit a particular retailer if there was a valuable loyalty programme to join, according to Sarah Cross at UK-based loyalty consultancy Uber.
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BRIEFING: ShopSavvy & Grocery Saver target mobile deals
Mobile shopping assistant, ShopSavvy, has teamed up with Grocery Server, a grocery deal comparison search engine, to deliver hyper-relevant grocery deals, coupons and incentives to ShopSavvy's more than 11m users. The deals content will be incorporated into ShopSavvy in the coming weeks. Once ...
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NEWS: Bluewater mall launches shopper loyalty club
In the UK, the Bluewater retail shopping mall and leisure centre has launched a loyalty rewards programme called 'MyBluewater', offering regular customers a range of exclusive offers and benefits.
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BRIEFING: ROI metrics linked to better corporate growth
Revenue Marketing agency, The Pedowitz Group (TPG), has launched the 2011 Lenskold Group Lead Generation Marketing ROI Study . The base study was conducted with members of MarketingProfs as a representative sample of the marketing community. The study highlights four primary drivers for Revenue ...
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NEWS: Gamification insinuates brands into consumers' lives
There is nothing quite like the satisfaction of winning, whether it's a game of poker or a video game, everybody loves that winning moment. But there are other emotionally-engaging factors that come first, such as strategizing, the joy of playing, and smaller rewards earned along the way, according to Andrew Hewitt, director of propositions for Global Dawn, who suggests that so-called 'gamification' will be part of tomorrow's battle for both customer loyalty and engagement.
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BRIEFING: Market Street rolls out loyalty scheme
Shoppers at all six Dallas-Fort Worth area branches of Market Street can now start earning points, rewards and free products - and possibly win free groceries - through the store's new Smart Rewards programme. Shoppers will earn one point for every dollar they spend, and for every 500 points ...
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NEWS: FFPs to play vital role in airlines' future growth
As the economy gathers pace, so does the travel and airline industry, competition is picking up, according to a white paper from ITC InfoTech India. In fact, in its efforts to attract more new customers, the industry is already offering more than 70 major frequent flyer programmes (FFPs) globally, with over 100 million members.
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BRIEFING: Shopper Insights to change the retail landscape
From 12th to 14th October in Prague, the Shopper Insights in Action Europe conference will highlight the value of research in the retail marketplace. Mirroring the same formula as its Chicago counterpart, the event will draw insights and best practices from around the world, showing delegates how ...
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