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The Wise Marketer's marketing & customer loyalty report for the week ending September 2nd, 2011...
NEWS: UK bingo players rewarded for online loyalty
The latest reward schemes to join the line-up at UK-based City Bingo web site are the 'Break the Bank' and 'VIP' schemes, both of which aim to reward regular bingo players for their loyalty by adding extra 'bingo bonuses' and special games to qualifying players' accounts.
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BRIEFING: Santander rewards card users with cashback
In the UK, Santander has launched the Santander 123 Cashback Credit Card that rewards users with monthly cashback. Users earn 1% cashback on supermarket spend, 2% on department store spend, and 3% on fuel spend. The average customer is expected to earn some £176 in cashback per year. For families ...
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NEWS: EMV heralding smart loyalty in US, at last?
In the US, the impending nationwide rollout of EMV smart chips on debit and credit cards has opened up a whole range of possibilities and opportunities for loyalty marketing via the payment card platform, according to smart card loyalty technology patent-holder SCTN.
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BRIEFING: Priority Club runs Points Multiplier promotion
An autumn promotion from InterContinental Hotels Group (IHG) will award Priority Club Rewards members with 500 bonus Priority Club points (maximum 20,000 per stay) or 100 airline miles (maximum 4,000 per stay) for each qualifying night from mid-September until the end of this year. A total of ...
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NEWS: Canada Post solicits feedback via QR Codes
Canada Post has expanded its existing relationship with voice-of-customer (VOC) firm OpinionLab to collect customer feedback through mobile feedback tools as well as the web, gathering customer insights from its 40 retail locations throughout Canada.
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BRIEFING: Multiplus Fidelidade joins Voila Hotel Rewards
Multiplus Fidelidade has joined Voila Hotel Rewards, enhancing Voila members' abilities to earn reward points from a variety of loyalty partners, including Brazilian TAM Airlines. Voila members can now redeem eight Voila points for every one Multiplus point. Multiplus Fidelidade is a network of ...
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NEWS: Sainsbury's trials price-matching technology
UK supermarket chain Sainsbury's has launched a trial of its new 'Brand Match' price matching technology in outlets in Northern Ireland, guaranteeing to meet the lowest prices of competitors Tesco and Asda on over 12,000 branded grocery items.
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BRIEFING: Marriott Rewards offers up to 30,000 bonus miles
In Marriott Rewards' latest promotion, for every stay the member makes between 1st September and 31st December 2011, they will earn base miles and, beginning with the second stay, bonus miles with participating airline loyalty programmes that include British Airways Executive club, Delta Airlines ...
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NEWS: Nectar points offered for greener & healthier life
In the UK, Birmingham City Council has partnered with coalition loyalty programme Nectar to create a pilot scheme that will reward residents in Birmingham with Nectar points when they recycle or visit their local leisure centre.
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BRIEFING: Smartphones get new loyalty coupon app
UK-based Instant Discounts Ltd (IDL) has launched its Loyalty Anywhere mobile voucher/coupon solution for all smart phones, including Android, Blackberry, iPhone and iPads. The system transforms these mobile phones into mobile wallets that will deliver loyalty rewards including merchant coupons ...
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