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The Wise Marketer's marketing & customer loyalty report for the week ending April 15th, 2011...
NEWS: Barclaycard Freedom reports first year success
The UK credit card rewards programme 'Barclaycard Freedom' has reported back on its progress since its launch one year ago, having encouraged Barclaycard Freedom cardholders to spend an average of 14% more in launch partner stores compared to other credit card customers.
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BRIEFING: Points.com offers HawaiianMiles points trading
Points International, owner and operator of loyalty reward programme management platform, Points.com, has added HawaiianMiles to its online trading platform. HawaiianMiles members can now trade their miles with users of other programmes via Points.com's loyalty marketplace. In addition ...
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NEWS: Digital rewards increase engagement & loyalty
An important part of making an advertising campaign successful is being different, and this is something that ad agencies are good at. One growing trend that has caught the attention of those seeking differentiation in the eyes of the consumer is the use of downloadable digital content to build brand loyalty and engagement, according to a report by The First Club.
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BRIEFING: Qatar offer FFP bonus points & discounts
Qatar Airways has launched a 48-hour 'two for the price of one' airfare sale to celebrate its 100th destination (Aleppo in Syria). In addition to the two-for-one offer, Qatar is running an online competition until 16th April in which customers can sign up for a chance to win one of a hundred pairs ...
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NEWS: Dunkin' Donuts launches loyalty scheme
In the US, Dunkin' Donuts has launched a new loyalty programme called 'DD Perks Rewards', offering customers rewards in return for purchasing food and beverages.
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BRIEFING: Digital channel may be the future of retail
A new study from Delvinia, The Social Shopper: A Lens into the Future of Retail Experiences , highlights seven major trends around consumer use of digital technology and examines what retailers and product manufacturers should be doing to court digitally-savvy shoppers. The study reveals that ...
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NEWS: 3-day MBA offers fast path to loyalty expertise
The MBA Training Company (part of Terrapinn) has announced a 'Three Day MBA in Loyalty', with the aim of offering marketers with the necessary insights, best practices, impartial guidance, and advice to create a loyalty strategy that works.
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BRIEFING: Conference to focus on banking loyalty & payments
Loyalty Consulting UK is to hold an international conference on loyalty and payments for the financial sector. Banking on Loyalty will be held in Nice, France, on 1-3 June. Speakers include Barclaycard, Mastercard Europe, Alpha Bank, BP, Tesco/dunnhumby and the Futures Company. Content will ...
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NEWS: AMC Theatres launches loyalty rewards scheme
In the US, AMC Theatres has launched its new 'AMC Stubs' loyalty rewards programme, offering movie-goers spend-based rewards that replace the previous points-based 'MovieWatcher' programme.
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BRIEFING: Consumer smartphone payments set to soar
Smartphone payments are expected to soar thanks to prepaid innovation, according to Global Prepaid Exchange. Imagine being able to pay your car park or bus fare and buy a drink or newspaper simply by holding your smartphone near a wireless terminal. Thanks to the innovation of prepaid providers ...
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