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The Wise Marketer's marketing & customer loyalty report for the week ending May 6th, 2011...
NEWS: Fewer women guided by retail & brand loyalty
Women's influence on brand choices and the US economy as a whole is increasing, according to the final instalment of a four-part series of reports exploring trends affecting women, published by Sphere Trending and Michigan-based professional women's network Inforum.
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BRIEFING: Stop & Shop rewards Shell fuel buyers
Shell and Stop & Shop have partnered to help their customers save money on fuel. At participating locations throughout the US, customers can earn discounts on fuel on a sliding scale, up to 35 gallons of fuel per purchase. Stop & Shop cardholders earn 1 point for every US$1 spent with their card ...
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NEWS: The age of Social Shopping has arrived - at last
While trying to marry the word 'social' to everything from 'loyalty' and 'engagement' right through to 'insight' and 'business strategy' is criticised by many marketers as pandering to the next set of buzz words, the phrase 'social shopping' is one term that is likely to be around for a long time, according to a white paper from Loyalty Truth.
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BRIEFING: Las Vegas resorts & Topguest reward social users
Nine Caesars Entertainment resorts in Las Vegas have launched a new mobile-social network opportunity powered by Topguest, a Silicon Valley company that connects traditional loyalty programmes with social media. Visitors at Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio ...
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NEWS: Flowd launches music Frequent Fan scheme
The music lovers' social network, Flowd, has launched a 'frequent fans' social loyalty programme to allow the music industry and music artists to create fun promotions and mobile coupons based on a variety of promotional triggers and rules.
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BRIEFING: Best Western & Virgin Atlantic team up
Best Western has launched a global partnership deal with Virgin Atlantic, led by the hotel group's British office, based in York. This is the first time that the British arm of Best Western has worked directly with an airline to benefit customers. Best Western guests can now earn free flights ...
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NEWS: AAdvantage celebrates 30 years with 30 deals
After American Airlines' frequent flyer programme's launch in 1981, more than 67 million AAdvantage members have been rewarded for their loyalty with billions of miles that have been redeemed for flights, car rentals, hotel stays, vacation packages, and other travel and retail awards.
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BRIEFING: E-coupon sites 'top consumer choice' for deals
A recent study of online shopping habits, carried out by Harris Interactive and commissioned by RetailMeNot.com, revealed that coupon usage among online shoppers in the US remained strong in Q1 2011 despite signs of an economic recovery, and that businesses providing regular discounts are likely ...
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NEWS: Few companies earned true loyalty in 2010
Very few companies in the US earned strong customer loyalty in 2010, with Amazon.com, Kohl's and Costco coming out on top, according to a survey of 6,000 consumers concerning their interactions with 143 large companies.
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BRIEFING: Amex to help SMEs with social engagement
American Express Open has launched 'Facebook Big Break for Small Business', a contest designed to help transform the way small businesses in the US use Facebook to connect and engage with customers. Open will award five small business owners an all-expenses paid trip to Facebook's Headquarters in ...
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