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The Wise Marketer's marketing & customer loyalty report for the week ending April 8th, 2011...
NEWS: Social marketing turns a good profit in the UK
Social enterprises are reporting increased sales as a direct result of doing so, with social media channels such as Facebook, LinkedIn and Twitter potentially adding an average of £212,000 to the bottom line, according to research from O2 and RBS in the UK.
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BRIEFING: New AAA Visa card offers triple reward points
In the US, the AAA and Bank of America have announced the launch of a new AAA Member Rewards Visa credit card, which provides 3 points per US$1 spent on all qualifying travel and AAA purchases, 2 points per US$1 spent on gas (petrol), grocery and drug store purchases, and 1 point per US$1 for ...
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NEWS: Using loyalty data to build lasting relationships
The word 'data' may evoke word associations such as 'dry', 'boring' or even 'uninspiring', but it's the lifeblood of a loyalty programme, and customers have an in-built expectation of receiving something worthwhile when they part with personal data, according to Phil Szymala, business insight director for loyalty agency ICLP.
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BRIEFING: Australian retailer adopts LMG's insights & data
Groupe Aeroplan has announced a partnership between its loyalty insight and analytics business, LMG Insight & Communication (I&C), and the Australian supermarket retailer Coles (part of the Wesfarmers Group). The multi-year partnership will allow Coles to use I&C's data analytics tool, Self Serve ...
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NEWS: Consumers unhappy with vague 'eco-marketing'
Most American consumers say they are willing to punish a company for using misleading claims and statements in their environmental marketing and advertising campaigns, according to the latest Green Gap Trend Tracker from Cone.
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BRIEFING: 20% of customers churn after bad experience
Satmetrix, the company behind the Net Promoter Score, has published additional findings from its 2011 Net Promoter Industry Benchmarks study. The study found that bad customer experience had forced 22% of consumers to stop doing business with a provider during the second half of 2010, and that ...
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NEWS: Planning the 'grand design' of customer loyalty
Whether you're creating a new loyalty scheme or thinking about how you can change your brand's website to enhance the customer experience, it's obvious that second-rate design won't work - but success can't happen without a good deal of expertise at the planning stage, according to Chris Ford of digital marketing firm Grass Roots.
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BRIEFING: Virgin America launches SME loyalty scheme
Virgin America has announced the launch of an SME-oriented frequent flyer programme under the banner 'Elevate Inc.', offering small and medium-sized businesses travel discounts after reaching a minimum annual spending threshold. Being a spin-off of the airline's existing Elevate programme ...
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NEWS: Expedia Rewards loyalty scheme rolls out
The online travel agency Expedia has rolled out its new 'Expedia Rewards' frequent traveller loyalty programme, allowing members to earn points for the hotels, flights, packages and holiday activities they book via Expedia.com.
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BRIEFING: Interact to explore the real power of advertising
From 8th to 9th June, the Interact Congress 2011, will play host to the major players in the European online advertising industry. The fifth annual event, entitled 'Together Forever? Online and Traditional Media' , will explore the power of advertising when online and traditional media are ...
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