 |
The Wise Marketer's marketing & customer loyalty report for the week ending April 22nd, 2011...
NEWS: Study cites keys to consumers' retail choices
Using the internet to compare prices, product and service features and costs has become standard shopping behaviour for British consumers, according a survey by Lightspeed Research, which found that 75% of consumers use price comparison web sites.
... read more
BRIEFING: Aeroplan enhances award flight booking tool
Aeroplan has enhanced its flight reward booking tool so as to offer members more choice, greater flexibility and robust self-service functions. Aeroplan will also be implementing revised flight reward mileage levels from 15th July 2011 in order to simplify the programme, as well as to keep up with ...
... read more
NEWS: Indigo Books & Music launches loyalty scheme
In Canada, Indigo Books and Music has launched its new 'Plum Rewards' loyalty programme, available at all locations nationwide, offering members points for their purchases along with personalised recommendations and various special offers.
... read more
BRIEFING: Holland & Barrett launches loyalty scheme
UK health food retailer, Holland & Barrett, is launching 'Rewards for Life', a loyalty programme that will be piloted across 40 selected stores in the Midlands, Yorkshire and Lancashire. Membership is free, and members will be offered four points for every £1 (US$1.63) spent instore, online and ...
... read more
NEWS: Study reveals new travel loyalty trends
Priority Club Rewards, the frequent guest loyalty programme of InterContinental Hotels Group (IHG), has published the findings of its latest global travel loyalty study, revealing several key trends among frequent travellers around the world.
... read more
BRIEFING: Air Miles UK launches 'daily deal' Facebook app
The Mileage Company, operator of the Air Miles UK travel loyalty programme, has launched a new 'Airmiles Last Minute' app on Facebook to make searching for travel and reward deals quicker and easier. Air Miles UK Facebook fans can gain instant access to the latest daily deals, which are online for ...
... read more
NEWS: Hyatt Gold Passport aims for more redemptions
Hyatt Gold Passport has announced a new global campaign and promotion which encourage the frequent guest programme's members to use their points as opportunities to explore the world.
... read more
BRIEFING: eBucks members redeem R13m worth of fuel
Since December 2009, when members of eBucks, First National Bank's rewards programme, were given the ability to pay for fuel with their eBucks at participating Engen service stations around South Africa, they have filled up on fuel to the value of over R13 million (US$1.91 million) at ...
... read more
NEWS: Canadians' choices swayed by loyalty schemes
Almost all Canadians (94%) are now members of at least one loyalty programme, and many of these consumers say they strategically shop to maximize their points-earning capability, according to the latest in a series of 'Insights' papers by Maritz Canada.
... read more
BRIEFING: Cards & Payments conference looks to the future
From 20th to 22nd June in Colorado, USA, this year's Prepaid Cards & Mobile Payments conference will examine the issues and challenges facing organisations trying to adapt to the continuous changes in the world of prepaid cards. Significant developments concerning changes in regulations, new ...
... read more
|
|
|
|
|
|
