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The Wise Marketer's marketing & customer loyalty report for the week ending September 10th, 2010...
NEWS: Coupons more popular in US than Canada
Coupon usage in Canada is lagging significantly behind coupon usage in the United States, and their usage in the US is also growing more quickly, according to a survey by ICOM (a division of Epsilon Targeting).
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BRIEFING: Etisalat offers online bill payers double rewards
For three months from now, Etisalat customers will earn double reward points on the payment value when they make a mobile bill payment and recharge or renew their Wasel prepaid accounts online. Customers using the Autopay and Mobile Pay services will also be eligible for the promotion. Customers ...
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NEWS: Warmth & competence hold key to brand loyalty
Consumers evaluate brands in the same way that they instinctively perceive and judge one another - in terms of human warmth and competence - and these judgments are highly predictive of brand purchase intent and loyalty, according to a study by The Relational Capital Group and researchers at Princeton University led by Drs Susan Fiske and Nicolas Kervyn.
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BRIEFING: Delta launches rewarding SkyMiles MasterCard
Capital One Canada and Delta Air Lines have introduced a Delta SkyMiles World MasterCard. SkyMiles members living in Canada can already earn miles with Delta and Delta partners, but they will be able to earn Delta miles faster because they can earn on everything they buy when they use the new ...
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NEWS: Virtual events: a new engagement channel
Virtual events and environments are becoming a more critical customer engagement tool at a time when travel is both more expensive and time consuming than ever before, according to Joerg Rathenberg, senior marketing director for virtual events provider Unisfair.
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BRIEFING: Igo-Post launches long-term loyalty scheme
European supplier of promotional products to corporate clients, Igo-Post, has launched Igo-Points, a long-term loyalty programme. Moving away from the traditional short-term incentives used widely in the promotional products industry, the programme rewards long-term customer loyalty at all levels ...
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NEWS: Borders launches paid-for loyalty scheme
From 1st September 2010, the US bookseller Borders has unveiled a new and updated 'Rewards' loyalty programme, offering customers more choices, better benefits and greater savings than before.
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BRIEFING: Teacher Rewards amount to US$4.5m
As schools begin a new year, Walmart and Sam's Club are awarding more than 45,000 teachers US$100 each through the Teacher Rewards programme, contributing some US$4.5 million to schools across America. It is estimated that teachers spend approximately US$500 out of their own pockets each year for ...
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NEWS: Fifteen extra business benefits of a loyalty initiative
When it comes to justifying the set-up or existence of a customer loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each of which provides a unique competitive advantage - that only a loyalty initiative can provide, according to 'The Loyalty Guide', published by The Wise Marketer.
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BRIEFING: Starwood Preferred Guest launches BlackBerry app
Starwood Hotels & Resorts' frequent guest programme, Starwood Preferred Guest, has launched a new application for BlackBerry smartphone users. To celebrate the launch, SPG is giving away 100,000 Starpoints to two lucky members who download and log in to the new application by 30th September 2010 ...
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FEATURE: The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide... - Many of the so-called loyalty programmes in operation today are not really loyalty ...
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