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The Wise Marketer's marketing & customer loyalty report for the week ending October 1st, 2010...
NEWS: Sundrop unveils cardless mobile loyalty scheme
US-based POS system developer National Computer Corporation (NCC) has integrated and interfaced with Sundrop Mobile's LoyalTXT cardless loyalty solution which combines mobile and social media marketing.
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BRIEFING: Aral renews Payback loyalty partnership
In Germany, BP-owned service station operator Aral has extended its partnership with the Payback coalition loyalty programme until at least 2016, having joined the programme in Germany in 2006, and again in Poland in 2009. "We award Payback points to almost every second buyer," said Patrick ...
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NEWS: Competitors provide a key customer loyalty metric
Loyal customers are the objective of every marketer, and a wealth of loyalty schemes around the world are trying different models and techniques to help nurture and reap the benefits of long-lasting customer relationships, according to Nag Ramasubramani of Accentiv, India.
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BRIEFING: 25m Britons loyal to same shops for 20 years
A study in the UK by M&S Money has found that, when shop keepers and businesses earn the British public's trust, customers return time and time again - for many years. In fact, the study found that most people have firm favourite shopkeepers and other professionals, with almost 25 million Britons ...
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NEWS: Vesdia celebrates 10 years of loyalty
The US-based merchant network provider Vesdia has recently celebrated its tenth anniversary, reporting 116% compound annual growth rate (CAGR) and having helped consumers earn more than US$100 million worth of rewards since its inception.
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BRIEFING: eCampus launches tiered textbook rewards
In the US, eCampus.com has announced a new tiered student textbook rewards system, offering increased rewards for all members. Anyone with an existing eCampas Entourage code will still receive 5% off their orders for as long as they are in school, plus US$5 whenever friends rent textbooks ...
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NEWS: E-retail sales climb as UK consumers stay home
The current growth in the United Kingdom's online retail sales volume is expected to continue, despite the improving weather, according to Kara Trivunovic, senior director of strategic services for StrongMail.
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BRIEFING: Free internet for elite Marriott Rewards members
From 7th January 2011, Marriott Rewards is to roll out free high-speed internet access worldwide as a key benefit for its Gold and Platinum Elite members who stay at all JW Marriott Hotels and Resorts, Marriott Hotels and Resorts, Renaissance Hotels and The Autograph Collection - a perk previously ...
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NEWS: 83% of Americans will churn for a good cause
More than two out of five Americans say they have purchased a product in the past year specifically because it was associated with a social or environmental cause (41%), double the figure from a similar 1993 survey, according to research from Cone Inc.
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BRIEFING: 40% of smartphone users to churn in 1 year
A study of 20,000 consumers by Nokia Siemens Networks has found that mobile phone customer intent to churn in the UK, Germany and the US due to dissatisfaction with network quality has grown significantly over 2008's levels. In fact, one out of every three mobile phone users is ready to swap ...
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