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The Wise Marketer's marketing & customer loyalty report for the week ending October 15th, 2010...
NEWS: Retail loyalty subject to cross-channel strategy
Almost one third of consumers feel that a negative experience with an online retailer's web site leaves them with an overall negative impression of the retailer, according to a study by Sterling Commerce and Demandware.
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BRIEFING: FFPs focus on profitable reward offerings
A Collinson Latitude Survey on FFPs that will be discussed at the 6th Annual FFP Conference & Mega Event in Montreal on 13/14th of October reveals that 100% of airline industry respondents wanted to have more redemption offers in the portfolio; almost 50% of respondents have redemption offers ...
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NEWS: Retailers get the highest loyalty ratings
Cosmetic and moisturiser brands, including Mary Kay, Estee Lauder, and Clinique, accounted for one third of the Top 50 Brand Keys Loyalty Leaders in the tenth annual survey conducted by US-based loyalty consultancy Brand Keys.
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BRIEFING: UK driving school launches loyalty scheme
UK driver training centres, J Coates, is launching a loyalty programme that is being delivered by PeopleValue. The programme is based on PeopleValue's Advantage programme, which has been used by a number of organisations including Corus, Rank and Hogg Robinson, and provides access to discounts ...
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NEWS: E-marketers go for content & personalisation
Marketers are prioritising content creation and personalisation in their web site investment strategies for the next 12 months and putting social media on the backburner, according to a survey of 250 marketing decision makers by EPiServer.
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BRIEFING: PostNet Canada teams up with Air Miles
PostNet Canada has launched an Air Miles Reward programme at participating locations. Collectors will receive 10 Air Miles on every Can$50 print purchase at PostNet Neighbourhood Business Centres. PostNet has grown to more than 750 franchises throughout North America and abroad and is working ...
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NEWS: Marketers should embrace Twitter, not fear it
A digital brand is the collective impression of all that is online about a business, and it is important in establishing and building customer trust and loyalty, according to Howard Scott, digital marketing director for Sequence Digital, who encourages marketers to embrace the social media phenomenon rather than to fear it.
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BRIEFING: Payback issues 6.5 millionth card in Poland
One year after its launch, PayBack has 6.5 million cards in circulation in Poland. Household penetration in the major cities has reached 28%. Payback wants to achieve a total of some ten million active cards before the end of the year and sign additional new partners. In September 2009, Poland ...
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NEWS: Nectar Business signs new insurance partner
UK business to business (B2B) coalition loyalty programme, Nectar Business, has announced a new signing for its partner portfolio: Allianz Business Services, which operates business insurance provider Premierline Direct.
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BRIEFING: UK Air Miles offered as promotional vouchers
The Mileage Company, operators of UK-based Airmiles and BA Miles, the reward currency collected by members of British Airways Executive Club, now offers Airmiles as promotional vouchers for UK brands. The vouchers can be co-branded or generic, each with a unique code and tailored to the needs of ...
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