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The Wise Marketer's marketing & customer loyalty report for the week ending November 5th, 2010...
NEWS: Customer loyalty's future lies in 'trustability'
The recent 'Mega Event' loyalty conference in Canada brought together executives from the airline, banking, and loyalty marketing industries to reveal new insights into the state of the airline business, with Rupert Duchesne, president for Groupe Aeroplan, starting the proceedings by talking about the future of loyalty.
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BRIEFING: Conference to explain brand reputation strategy
Possibly the greatest asset a company can own is its own good name and reputation, which can demonstrably increase corporate worth and help maintain a competitive advantage. According to Erin Ptacek of WW Grainger, protecting and enhancing the brand's name and image has become more important in ...
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NEWS: Key factors for successful email marketing
Email marketing has long been a favourite tool among marketers because it is cost effective and usually provides a good return on investment. Rob Smith, digital director for Blueleaf, explains here why so many campaigns go wrong, and what drives email marketing success.
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BRIEFING: CMO Council Summit to share new insights
The 2010 CMO Council CMO Summit will be held on December 9th in California, bringing together CMO, CIO, CFO, CPO and CSO stakeholders to discuss best practices, share insights and challenge thinking about how alignment, integration and partnership can synchronise the C-Suite and create ...
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NEWS: How to capture, engage & convince online customers
A successful shopkeeper has to be an expert at sizing up a customer as soon as they walk through the door to swiftly guide them to the right purchase. But this kind of personal service is difficult to replicate online, according to Tim Norman of SDL Web Content Management Solutions, who offers some timely advice before the Christmas rush begins.
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BRIEFING: Wells Fargo's rewarding online shopping mall
Cartera Commerce (formerly known as Mall Networks) has implemented its multi-channel shopping platform to power the 'Earn More Mall' shopping rewards programme for Wells Fargo Rewards members. The company's merchant-funded rewards platform allows consumers to earn points for purchases, receive ...
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NEWS: How Superdrug boosted word of mouth by 12%
With the announcement of the UK government's 'Comprehensive Spending Review', combined with the forthcoming Christmas shoppig period, retailers are feeling renewed pressure to build customer loyalty. With this in mind, Superdrug recently set about putting customer service at the heart of its strategy, being rewarded with a 12% increase in customer recommendations.
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BRIEFING: Aeroplan adds 'Fan Gear' to sporting rewards
In Canada, the Aeroplan programme has added a range of one-of-a-kind sports items to its redemption catalogue, having launched its 'Fan Gear' options under the 'Sports and Outdoor' rewards category. Members can redeem Aeroplan Miles for a variety of sports fan memorabilia rewards that are ...
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NEWS: UK email marketing industry grows 15% in 2010
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year, reaching a total value of some 336 million in 2010, according to a research report from Econsultancy.
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BRIEFING: Fitness First signs up as Payback partner
In Germany, Fitness First has signed a partnership agreement with coalition loyalty programme, Payback. The company has more than 100 privately owned fitness clubs in 50 towns throughout Germany, boasting some 280,000 members. From November 2010 onward, every new club member will now be rewarded ...
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