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The Wise Marketer's marketing & customer loyalty report for the week ending October 8th, 2010...
NEWS: Fishers launches AirTran-related loyalty scheme
In the US, Fishers Foods has rolled out a new 'Fishers Rewards' loyalty programme, giving shoppers the option to redeem their loyalty points for a selection of free groceries, gifts and gift cards, along with AirTran Airways rewards.
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BRIEFING: Borders doubles reward for wireless e-reader
US bookseller Borders has announced the addition of the new Kobo Wireless eReader to its digital range, and Borders Rewards loyalty programme members can earn Borders Bucks twice as quickly with the purchase of the device, whether purchased in-store or online. In addition, Rewards members can ...
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NEWS: ICE scheme to reward sustainable living
A new sustainable living rewards initiative called 'ICE' has been launched in the United Kingdom, aiming to put extra money in members' pockets at a time when household budgets are stretched to breaking point.
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BRIEFING: US Cellular rolls out new loyalty initiatives
The wireless network operator US Cellular has launched its new 'The Belief Project' programme, designed to give potential customers compelling reasons to switch to US Cellular, as well as to reward loyal customers. The company is offering 'One and Done' contracts, a rewards programme with points ...
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NEWS: Canada's Esso Extra loyalty scheme revamped
In Canada, Imperial Oil has updated its long-standing 'Esso Extra' customer loyalty programme with a fresher, more modern look and new features that aim to improve the customer experience and enhance customer interactions with the brand.
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BRIEFING: Qatar Airways teams up with Points.com
Points International has expanded its offering to include Qatar Airways' Privilege Club frequent flyer programme and its Qmiles reward currency in the Points.com Partner Network. During the first phase of the partnership, Points.com is to integrate Buy, Gift and Transfer Qmiles features on the ...
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NEWS: British Gas joins the Nectar programme
The UK-based Nectar coalition loyalty scheme has signed up national energy supplier British Gas as the programme's new partner for the utility sector, beginning in early 2011.
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BRIEFING: CSN launches loyalty scheme performance tool
The Customer Strategy Network (CSN) has launched a new evaluation service called 'Loyality Check' to help brands that are operating loyalty and rewards programmes to demonstrate both the effectiveness and profitability of their initiatives. The service provides an unbiased assessment of every ...
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NEWS: Five types of shopper identified, worldwide
Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behaviour, especially their attitudes toward price and their propensity to pre-plan their purchases, according to a global study by Ipsos Marketing.
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BRIEFING: Smartphone loyalty can't be forced
Companies that force employees to use BlackBerries may be indirectly hurting the brand by fomenting low user loyalty, according to the latest Crowd Science study into smartphone brand loyalty. Only 35% of respondents whose smartphone choices were forced upon them by their companies said they were ...
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