 |
The Wise Marketer's marketing & customer loyalty report for the week ending October 22nd, 2010...
NEWS: Employee loyalty not just down to pay
Challenging work, career progression, recognition and supportive co-workers all contribute to creating a loyal workforce, according to a recent global poll conducted by Monster.
... read more
BRIEFING: Digital coupons 'saved' to credit cards
The US-based digital coupon clearing service Inmar has announced the addition of a new coupon redemption technology firm, Cashklick, to its ONiX digital incentive network. Cashklick's coupon technology gives consumers the ability to save paperless coupons directly to their debit or credit card ...
... read more
NEWS: Loyalty compared in Latin America, US & Canada
Latin American consumers contacting consumer affairs departments are substantially younger than in the US and Canada, according to a study by The Center For Client Retention.
... read more
BRIEFING: Latvian beer launches mobile loyalty scheme
Aspiro Mobile Solutions has launched a mobile loyalty platform for the Tuborg beer in Latvia. By sending in a code from the back of the bottle label, customers can collect points that can later be exchanged for concert tickets. Aspiro handles coupons, SMS, MMS, barcodes and the mobile site for ...
... read more
NEWS: Social media drives engagement, study finds
There is a huge benefit to brands that engage with consumers in the social space, but the challenge is to identify the type of social experience that consumers actually want, according to the fifth 'Wave' study by marketing communications agency UM.
... read more
BRIEFING: Club Yogi completes first rewards auction
Leisure Systems Inc., franchisor of Yogi Bear's Jellystone Park Camp-Resorts, has announced the completion of its first rewards auction, which was offered as a new benefit in the Club Yogi Rewards customer loyalty programme. Launched in 2009, Club Yogi Rewards has more than 40,000 members who ...
... read more
NEWS: How Macy's builds lasting employee engagement
An effective internal communications strategy can foster strong employee relationships and engagement, as well as contributing to a more successful organisation, according to Lisa Gick, vice president of employee relations at Macy's.
... read more
BRIEFING: Hilton HHonors launches 2x and 4x points offers
Hilton HHonors, the loyalty programme for Hilton Worldwide's portfolio of hotel brands, has announced a global promotion offering travelers twice or even four times the rewards toward their next holiday. Until 30th December 2010, Hilton HHonors members can earn the extra HHonors Points for stays ...
... read more
NEWS: 50% of UK shoppers stop buying after bad service
Most of today's business leaders feel that the next major battleground is the 'customer experience', despite fewer than one in ten consumers feeling that companies are doing a good job, according to UK-based customer experience consultancy Sidona Group.
... read more
BRIEFING: Payback Visa credit card gains new features
The German coalition loyalty programe Payback has added a range of new features to its eight year-old Visa card, which already combines reward and payment functions. Customers can now select a favourite partner, from whom they will always collect double points. They can also claim ten-fold points ...
... read more
|
|
|
|
|
|
