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The Wise Marketer's marketing & customer loyalty report for the week ending November 12th, 2010...
NEWS: What's the future of location-based marketing?
Location-based marketing is still in its earliest stages, and getting consumers to 'check in' digitally is only the beginning of this emerging marketing technique's possibilities, according to this report on the recent 'Location-Based Marketing Summit' by contributing editors Bill Hanifin of Hanifin Loyalty and Ron Stack of community rewards programme operator Zavee.
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BRIEFING: Avis Budget Group signs new FFP partners
Avis Budget Group has signed two new partnerships, one with JetBlue Airways to offer TrueBlue FFP members the ability to earn points from Avis and Budget rentals, and the other with Frontier Airlines to offer EarlyReturns FFP members the ability to earn miles from Avis rentals. In addition ...
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NEWS: Factors behind post-recession brand loyalty
Loyalty is a theme that permeates society, from the personal lives of consumers, to companies, celebrities, politicians, and sports - all of which are finding that the loyalty of the post-recession frugal consumer is becoming harder and harder to win, according to a survey by Ipsos MORI and The Logic Group.
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BRIEFING: Toys'R'Us launches Christmas Reward Offer
In the US, Toys'R'Us has announced that new and current members of its Rewards'R'Us loyalty programme can earn 10% back on purchases made in its stores and online during the 2010 Christmas shopping season. In addition to regular year-round deals and offers, the toy seller has tripled its usual ...
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NEWS: Why price-led ads have become 'brand killers'
Nowhere in the field of marketing do emotions run hotter or higher than when it comes to the role of low prices highlighted in advertising, according to a new book by Dan Hill, president of research firm Sensory Logic.
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BRIEFING: Kroger launches rewarding payment cards
Kroger has announced that US Bank is to issue a range of co-branded credit cards and reloadable prepaid debit cards, each offering rewards to help customers save money on both groceries and fuel. Customers who shop at Kroger's family of stores (including Ralphs, Fred Meyer, Fry's, King Soopers ...
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NEWS: Brand power & strength forecasts for 2011
The banking industry is set to stabilise at last, healthcare companies face an uncertain future, and most consumers are focusing their spending on the basics, according to the latest CoreBrand Sector Outlook report.
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BRIEFING: Marketing chiefs explain the need for 'Cultural DNA'
The chief marketing executives of Juniper Networks, Denny's Restaurants, and talent management firm Taleo, are to lead the inaugural panel discussion of the CMO Council's annual CMO Summit in San Jose on 9th December 2010. The executive panel, entitled 'Shared Vision, Values and Cultural DNA ...
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NEWS: The seven habits of effective marketers
There are seven key habits that are common to almost all effective marketing organisations, according a report by Eloqua and Econsultancy, based on the 2010 Planning and Budgeting Survey.
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BRIEFING: Expert TechnoMarkt to offer Payback points
Payback customers can now earn one point for every two euros spent in-store and online at 13 branches of Expert TechnoMarkt in and around Munich, Germany. Expert TechnoMarkt sells household appliances, consumer electronics, and computer and mobile communication technology, and is using the ...
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