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The Wise Marketer's marketing & customer loyalty report for the week ending December 3rd, 2010...
NEWS: Post-recession shopping behaviour shifts
The new post-recession American shopper can be described as 'high maintenance and promiscuous' and demands an innovative and engaging experience both in-store and online, according to a study by Leo Burnett's marketing services arm, Arc Worldwide.
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BRIEFING: Points.com partners with Audience Rewards
Points International, owner and operator of the Points.com loyalty rewards management web site, has partnered with Audience Rewards in the US (which awards ShowPoints for Broadway ticket purchases), allowing Audience Rewards members to exchange and trade points and miles between ShowPoints and ...
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NEWS: Causes are critical to loyalty - if they fit right
Whether the cause is green, pink or of some other variety, a panel of loyalty marketing experts at the recent US Direct Marketing Association (DMA) annual conference concluded that the trend toward cause marketing is 'the next step' in engaging customers and increasing loyalty.
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BRIEFING: Independent hotel loyalty scheme expands
Voila Hotel Rewards has continued its expansion by entering the Russian marketplace with the addition of the Nevsky Hotel Grand (the flagship of the Nevsky Hotels Group). Voila is a points-based frequent guest programme that unites a network of more than 250 four-star and five-star independent ...
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NEWS: Instant redemption 'best loyalty incentive'
While loyalty programmes are powerful marketing tools for credit card companies, supermarkets and restaurants, it is the idea of 'instant redemption' that entices almost half of consumers to favour one rewards programme above another, according to research from Mintel.
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BRIEFING: Buy.com launches e-shopping loyalty scheme
Buy.com has rolled out the 'Rakuten Super Points' programme to reward loyal shoppers in the US with points that are redeemable as payment toward future purchases. All items (with the exception of gift certificates) purchased using a credit card via a registered Buy.com customer account are ...
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NEWS: A customer is for life, not just for Christmas
Retailers remain more focused on acquiring new customers than retaining loyal customers, despite acknowledging that the latter are more profitable in the long run, according to research from customer insight agency SMG.
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BRIEFING: Product recalls can increase customer loyalty
Consumers tend to be quite understanding and even appreciative of product recalls that protect public safety, often actually increasing their loyalty to brands that handle them honourably and responsibly, according to a study by the Relational Capital Group, Candice Bennett & Associates and Dr ...
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NEWS: Eleven key loyalty trends forecast for 2011
It is possible that 2011 may well be remembered as 'the year of customer loyalty', according to Mark Johnson, CEO for loyalty marketer's association, Loyalty 360.
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BRIEFING: FlyBuys offers points for magazine subs
The Australian loyalty programme FlyBuys has introduced another way for its members to earn points with the launch of 'FlyBuys Magazines' - a service that offers bonus points when purchasing magazine subscriptions. FlyBuys Magazines intially offers a choice of 37 publications, from Women's Weekly ...
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