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The Wise Marketer's marketing & customer loyalty report for the week ending May 14th, 2010...
NEWS: Travel incentives boost staff performance
A recently conducted analysis of one company's long-standing use of travel awards as a motivational tool by The Incentive Research Foundation (IRF) shows that such incentives have a clear, measurable and positive impact on corporate culture and employee performance, as well as a broader 'ripple effect' on the economy of the region where an incentive travel programme (ITP) is held.
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BRIEFING: 77% join Belle Tire's mobile loyalty scheme
In the US, Belle Tire has reported a sales lift and seen an opt-in rate to its loyalty club of 77% thanks to an integrated mobile marketing programme conducted with mobile marketing firm Hipcricket. Belle Tire tried mobile marketing for the first time in 2009 when the retailer decided to add a ...
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NEWS: Consumer brand loyalty still falling
There has been a significant decline in consumers' allegiance to their favourite brands during the past two years, according to a ComScore study of brand loyalty to consumer goods products.
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BRIEFING: Toyota still leads in US car loyalty
Edmunds.com reports that Toyota's customer loyalty faded slightly in the first quarter of 2010, but still remains the strongest in the auto industry. During the first quarter, nearly 58% of Toyota trade-ins resulted in the purchase of a new Toyota vehicle, down 4% from the first quarter of 2009 ...
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NEWS: Low-cost airlines can benefit from loyalty
Frequent flyer loyalty programmes can still play an important role in the ongoing success of low-cost carriers (LCCs), according to a white paper by Carlson Marketing, which suggests that such programmes may represent a significant ancillary revenue opportunity.
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BRIEFING: NGC to offer prepaid Amex reward cards
National Gift Card (NGC) has become an authorised reseller of American Express Prepaid Cards created for the loyalty, incentive, and reward industry. Under the agreement, National Gift Card will be able to offer its corporate clients competitive, below-face value pricing on volume orders ...
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NEWS: Big brands failing their multi-channel customers
UK organisations, including top brands and local government, have hit rock bottom in their delivery of multi-channel customer service, according to the nGenera Online Customer Service Index, which noted an average score of only 33% for effective customer service provided through web site help sections, email and live chat.
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BRIEFING: Depot extends Payback partnership until 2015
Payback partner, Depot, has extended its contract with the bonus programme until 2015. The decoration, lifestyle and home accessories importer and retailer has been a partner in the Payback network since 2008 and was recently crowned 'Store of the Year' in the 'Living' category by the German ...
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NEWS: Ten major online marketing trends for 2010
Marketers have highlighted turning data into actions as one of their top issues, and see IT as their main bottleneck, despite emerging channels such as mobile, rich media and social media being adopted with enthusiasm, according to a survey by Unica.
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BRIEFING: Big Y targets promotions using loyalty data
New England-based independently owned supermarket chain, Big Y Foods, and Incentive Targeting, a provider of targeted shopper promotion systems, have rolled out the Incentive Targeting system across Big Y's 56-location chain. The system allows Big Y to use its Express Savings Club card to deliver ...
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