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The Wise Marketer's marketing & customer loyalty report for the week ending May 13th, 2010...
NEWS: Consumer brand loyalty still falling
There has been a significant decline in consumers' allegiance to their favourite brands during the past two years, according to a ComScore study of brand loyalty to consumer goods products.
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BRIEFING: Toyota still leads in US car loyalty
Edmunds.com reports that Toyota's customer loyalty faded slightly in the first quarter of 2010, but still remains the strongest in the auto industry. During the first quarter, nearly 58% of Toyota trade-ins resulted in the purchase of a new Toyota vehicle, down 4% from the first quarter of 2009 ...
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NEWS: Low-cost airlines can benefit from loyalty
Frequent flyer loyalty programmes can still play an important role in the ongoing success of low-cost carriers (LCCs), according to a white paper by Carlson Marketing, which suggests that such programmes may represent a significant ancillary revenue opportunity.
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BRIEFING: NGC to offer prepaid Amex reward cards
National Gift Card (NGC) has become an authorised reseller of American Express Prepaid Cards created for the loyalty, incentive, and reward industry. Under the agreement, National Gift Card will be able to offer its corporate clients competitive, below-face value pricing on volume orders ...
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NEWS: Big brands failing their multi-channel customers
UK organisations, including top brands and local government, have hit rock bottom in their delivery of multi-channel customer service, according to the nGenera Online Customer Service Index, which noted an average score of only 33% for effective customer service provided through web site help sections, email and live chat.
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BRIEFING: Depot extends Payback partnership until 2015
Payback partner, Depot, has extended its contract with the bonus programme until 2015. The decoration, lifestyle and home accessories importer and retailer has been a partner in the Payback network since 2008 and was recently crowned 'Store of the Year' in the 'Living' category by the German ...
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NEWS: Ten major online marketing trends for 2010
Marketers have highlighted turning data into actions as one of their top issues, and see IT as their main bottleneck, despite emerging channels such as mobile, rich media and social media being adopted with enthusiasm, according to a survey by Unica.
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BRIEFING: Big Y targets promotions using loyalty data
New England-based independently owned supermarket chain, Big Y Foods, and Incentive Targeting, a provider of targeted shopper promotion systems, have rolled out the Incentive Targeting system across Big Y's 56-location chain. The system allows Big Y to use its Express Savings Club card to deliver ...
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NEWS: Consumers say customer service has declined
American and Canadian consumers believe that customer service is suffering in today's economy, according to a survey of 13,000 shoppers by customer experience management (CEM) firm, Empathica.
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BRIEFING: IHG's mobile app generates US$1m a month
IHG (InterContinental Hotels Group) has launched its Priority Club Rewards iPhone app globally. The app complements IHG's worldwide strategy which includes its enhanced mobile websites that provide customers with the ability to find and book hotel rooms, check rates and view or cancel reservations ...
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