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The Wise Marketer's marketing & customer loyalty report for the week ending June 4th, 2010...
NEWS: Targeted emails lead to 13% more engagement
The online greetings card supplier American Greetings Interactive, which operates well known web sites including BlueMountain.com and EGreetings.com, reports that it has increased customer engagement by 13% between October 2009 and April 2010 thanks to a series of targeted email marketing campaigns.
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BRIEFING: Affinion buys Connexions for better travel rewards
As previously announced, customer loyalty solutions provider Affinion has announced that it has now signed an agreement to acquire travel loyalty solutions provider Connexions.Through the acquisition of Connexions and its proprietary travel loyalty platform, Affinion aims to build up its own ...
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NEWS: Well-off consumers tend to use more coupons
US adults wearing designer clothes are now leading the way in terms of smarter spending patterns, using coupons to extend their earnings and making everyday savings, according to a survey conducted by Harris Interactive for digital coupon provider Coupons.com.
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BRIEFING: Whirlpool partners with Air Miles Canada
Whirlpool Canada has signed a multi-year partnership agreement to become the latest sponsor in Alliance Data's Canadian Air Miles reward programme, meaning that Canadian Air Miles collectors are able to earn up to 150 Air Miles for purchasing selected Whirlpool-manufactured appliances (with brands ...
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NEWS: Seawings offers new tourist travel rewards
The Dubai-based Middle-Eastern seaplane tour operator Seawings has announced the launch of its new customer incentive and rewards programme, aiming to encourage tourism among the ever-expanding expatriate market.
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BRIEFING: Sainsbury's to offer triple Nectar points
In the UK, supermarket chain Sainsbury's offered Nectar programme members up to one billion Nectar points (worth up to 5 million) in a triple point giveaway over the bank holiday weekend (from 28th to 31st May). This was the first time that the retailer had undertaken a triple points giveaway ...
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NEWS: New online gaming reward currency starts well
The virtual currency provider Offerpal Media reports that its new web-based online gaming rewards system, Game Points, has signed up more than 500,000 users since its pre-launch one month ago.
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BRIEFING: Giant Eagle offers food perks for filling up
GetGo from Giant Eagle has announced the Northeast Ohio introduction of its foodperks! programme, which allows customers to save up to 20% on grocery bills by purchasing fuel at GetGo stations. With immediate effect, customers can begin earning foodperks! rewards when they fill up at GetGo ...
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NEWS: Retailers can still improve their e-marketing ROI
With almost half of the United Kingdom's adults now conducting at least some of their shopping online, retailers have become increasingly interested in online marketing tactics, according to a study by marketing automation technology provider Silverpop, which suggests several ways to improve e-marketing results and ROI.
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BRIEFING: RTK travel agencies offer some Payback
The German travel agency cooperation Raiffeisen-Tours-Kooperation (RTK) is joining the Payback coalition loyalty programme. From 2nd August 2010, more than 4,000 travel agencies throughout Germany will reward their customers with Payback points when they book a holiday. RTK expects its ...
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