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The Wise Marketer's marketing & customer loyalty report for the week ending May 27th, 2010...
NEWS: It's loyalty, but not from the customer's viewpoint
A lot has been written about how loyalty programmes benefit not only the customer but also the organisation running the programme and even the larger loyalty eco-system, but the view of loyalty programmes from the customer's side will always be an essential factor, according to Shaju Nair, head of product management for Wipro Technologies.
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BRIEFING: Rewards turn green with new ethical programme
Compliments Green, an ethical incentives and rewards platform, has been launched in the UK by Capital Incentives & Motivation (a division of Accor Services) in partnership with Green Rewards. The Compliments Green programme can be incorporated into any existing employee, channel partner or ...
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NEWS: New loyalty scheme for 'one of a kind' hotels
Stash Hotel Rewards has launched a new hotel rewards programme aimed not at hotel chains and groups but at North American's more distinctive independent hotels, offering frequent guests the chance to earn free nights without blackout dates or category restrictions.
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BRIEFING: Fitness First launches trainer loyalty scheme
The international health and fitness club operator Fitness First has launched a new loyalty scheme for its personal trainers (PTs) in the United Kingdom, providing them with a number of benefits and rewards for their loyalty and achievements. In a bid to retain its 1,000+ personal trainers ...
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NEWS: AirBaltic launches flexible online rewards shop
AirBaltic has launched its new online 'BalticMiles Shop' in a bid to provide even greater reward value, more choice and an increased sense of fun for its frequent flyers.
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BRIEFING: Priority Club Rewards to offer Hotels Anywhere
InterContinental Hotels' Priority Club Rewards frequent guest programme has announced the global launch of its Hotels Anywhere redemption option, which allows members to instantly redeem Priority Club points (or to combine points and cash) for hotel stays almost anywhere, even with competing ...
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NEWS: Social media reshapes customer engagement
There has been a major change in the way consumers listen to and engage with brands, with only 5% overall (4% in the UK and 6% in the US) saying they trust advertising messages and 8% (9% in the UK and 6% in the US) believing what companies say about themselves, according to a survey report published by Alterian.
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BRIEFING: Frontier ends FFP partnership with AirTran
Frontier Airlines has announced it is to end its frequent flyer partnership with AirTran Airways from 16th July 2010. The partnership, which was established in November 2006, allowed frequent flyer members of both airlines to earn and use their miles on both carriers. Frontier Airlines is now in ...
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NEWS: Travel firms losing customers through bad email
Only 30% of email marketers in the travel sector are using subscriber information and behaviour data to target customers with pre-stay and post-stay messages, leading to lost revenue and brand differentiation opportunities, according to a research report from StrongMail.
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BRIEFING: Loyalty leaders programme starts off well
Loyalty software provider RewardStream has announced the launch of its 'Leader Program', a network of accredited loyalty and incentive experts who will combine the company's software with consulting services.According to Peter Oxley, CEO and president for RewardStream, "We formed the leader ...
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