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The Wise Marketer's marketing & customer loyalty report for the week ending May 20th, 2010...
NEWS: Loyalty data saved retailers from recession
Brand loyalty was put to the test during the recession as hard economic times encouraged a consumer culture of promiscuous shopping, according to Andy Wood, managing director for GI Insight, who explains how the data gathered by customer loyalty programmes has come to the rescue.
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BRIEFING: Women business owners ignoring loyalty
While the women business owners regard customer retention and customer service as top priorities, they are not taking advantage of the full range of customer loyalty programmes and many of them don't have a formal customer service plan, according to a study by Key4Women and Forbes Insights. But ...
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NEWS: UK retailers missing new e-marketing tricks
The UK's retailers are continuing to ignore key email marketing techniques that could increase online traffic and sales, and are failing to exploit opportunities offered by the growing popularity of social media marketing, according to dotMailer's annual email marketing benchmark study.
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BRIEFING: CVS Caremark gets analytical with LMG I&C
Groupe Aeroplan reports that its subsidiary, LMG Insight & Communication, has entered into a multi-year agreement with US-based health care provider CVS Caremark, furthering CVS Caremark's strategy to drive customer-centric insights into its retail design and business planning processes. According ...
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NEWS: Loyalty credit cards heading for fees
Consumers are actively seeking more benefits and rewards from loyalty-based credit cards, according to the April 2010 'Cardbeat' study from Auriemma Consulting Group (ACG), which found that consumers are increasingly likely to carry a rewards credit card, even if they have to pay fees for the privilege.
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BRIEFING: Webloyalty signs Wizz Air partnership
Webloyalty has announced a partnership with Wizz Air in Germany, a low cost airline operating in Central and Eastern Europe (CEE), in additional to its existing Shopper Discounts & Rewards operations in the US, UK, and France. Customers booking online with Wizz Air in Germany will have the option ...
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NEWS: 20 years of loyalty innovations examined
Among the major customer loyalty marketing milestones achieved in the past 20 years are the birth of coalition loyalty programmes and the extension of rewards and benefits to non-purchase behaviours, according a report in the latest issue of Colloquy magazine.
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BRIEFING: Fly Buys offers free music at bus shelters
In New Zealand, Fly Buys Music is offering free songs for two weeks using an interactive bus shelter campaign. For the duration of the loyalty programme's latest promotion, members can get free digital copies of three local artists' tracks by simply turning their phone's Bluetooth on at selected ...
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NEWS: Travel incentives boost staff performance
A recently conducted analysis of one company's long-standing use of travel awards as a motivational tool by The Incentive Research Foundation (IRF) shows that such incentives have a clear, measurable and positive impact on corporate culture and employee performance, as well as a broader 'ripple effect' on the economy of the region where an incentive travel programme (ITP) is held.
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BRIEFING: 77% join Belle Tire's mobile loyalty scheme
In the US, Belle Tire has reported a sales lift and seen an opt-in rate to its loyalty club of 77% thanks to an integrated mobile marketing programme conducted with mobile marketing firm Hipcricket. Belle Tire tried mobile marketing for the first time in 2009 when the retailer decided to add a ...
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