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The Wise Marketer's marketing & customer loyalty report for the week ending May 7th, 2010...
NEWS: Consumers say customer service has declined
American and Canadian consumers believe that customer service is suffering in today's economy, according to a survey of 13,000 shoppers by customer experience management (CEM) firm, Empathica.
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BRIEFING: IHG's mobile app generates US$1m a month
IHG (InterContinental Hotels Group) has launched its Priority Club Rewards iPhone app globally. The app complements IHG's worldwide strategy which includes its enhanced mobile websites that provide customers with the ability to find and book hotel rooms, check rates and view or cancel reservations ...
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NEWS: New focus on marketing performance management
Marketing organisations are focused more on managing metrics than managing performance, according to the ninth annual 'Marketing Performance Management and Measurement (MPM) Survey' from VisionEdge Marketing.
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BRIEFING: Free shipping for loyal B&N customers
US bookseller, Barnes & Noble, is to offer unlimited free express shipping to its members on all orders placed online and on all ship-to-home orders placed in store. All member orders are automatically upgraded to free express shipping and members will receive their orders in three business days ...
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NEWS: Consumers are becoming less loyal, more rational
The 2008/2009 recession has fundamentally changed Canadian consumers' attitudes and spending behaviour, according to a survey jointly conducted by American Express Canada and LoyaltyOne (operator of the Air Miles programme in Canada).
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BRIEFING: Hilton joins JetBlue's TrueBlue programme
Hilton HHonors has formed a partnership with JetBlue Airways - becoming the first hotel partner for the airline's customer loyalty programme, TrueBlue. Members can now earn TrueBlue points toward JetBlue Award flights for stays at more than 3,500 hotels across Waldorf Astoria Hotels & Resorts ...
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NEWS: PayBack launches mobile loyalty app
Starting this week, German consumers have access to a new mobile phone application, allowing those who shop with the Payback loyalty programme's partner stores to use their iPhones to redeem customer-specific coupons.
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BRIEFING: Fly Buys NZ retailers to benefit from new analytics
In the post-recession business environment, Loyalty New Zealand's (LNZL) new data warehouse and strengthened analytics team can now provide its participating companies with market segmentation, customer profiling, propensity modelling and geospatial analysis. Alongside the redesigned Oracle 11G ...
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NEWS: Starwood launches loyalty-based Amex card
American Express has joined forces with Starwood's loyalty programme, Starwood Preferred Guest (SPG), to launch a UK co-branded credit card that is linked to the Preferred Guest programme, offering greater rewards to both business and leisure travellers.
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BRIEFING: PayBack & Ford offer big bonuses on new cars
Thanks to a new joint marketing initiative, Ford and Payback are offering large loyalty point bonuses to German buyers of Ford vehicles. From 3rd May to 31st August 2010, the two companies are giving buyers of new Ford vehicles the chance to collect extra Payback points. For example, buyers of the ...
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