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The Wise Marketer's marketing & customer loyalty report for the week ending March 11th, 2010...
NEWS: Nectar UK simplifies the redemption process
The UK-based coalition loyalty programme, Nectar, has announced plans to refine and update its rewards line-up, introducing more household brand names and focusing on simplicity, offering its 16.8 million cardholders instantly redeemable rewards through all partners.
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BRIEFING: UK electrical supplier launches loyalty scheme
PeopleValue, a UK-based provider of loyalty programmes, has been enlisted by Denmans Electrical Wholesalers to provide a points-based loyalty and incentive scheme to help drive product sales throughout the company's 73 outlets nationwide. PeopleValue's loyalty, reward, incentive and benefit ...
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NEWS: Virgin adds more flexibility to its Elevate FFP
Virgin America has rolled out a number of changes to its Elevate frequent flyer programme, offering members greater flexibility to earn and redeem points for travel with the airline.
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BRIEFING: Sprint enhances its loyalty scheme
When Sprint launched its rewards programme one year ago, the company says it had no idea how popular the programme would be. But now Sprint reports that the benefits that Premier members receive have helped to foster a new level of loyalty among its customers. To mark the programme's first ...
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NEWS: Telecoms customers want love, not discounts
Commitment to improving customer service levels is more important to telecommunication subscribers than product incentives, according to a survey of customer service requirements of over 4,000 European telecoms subscribers.
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BRIEFING: eBucks offers points for reading mobile ads
In South Africa, the eBucks coalition loyalty programme has expanded into the growing mobile advertising market with the addition of Goodyz as a partner. According to Jolande Duvenage, CEO for eBucks, the programme recognised that mobile is a new paradigm and was eager to break into this space ...
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NEWS: Marketing ROI still lagging without data analysis
Many companies are failing to integrate and use their customer data to keep their marketing campaigns on target, according to research by database marketing firm Transactis.
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BRIEFING: Ex-Colloquy thought leader moves to Aeroplan
Rick Ferguson, former Editorial Director of Colloquy , has joined Groupe Aeroplan's executive management team. In his new role as Vice President, Knowledge Development, he will assume overall direction for the dissemination of loyalty marketing thought-leadership, research and best practices ...
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NEWS: Customers may be engaged, but what about you?
The concept of 'enterprise engagement' - the idea of improving long-term financial results by aligning customers and employees both inside and outside the organisation - has proven to be critical to business success, according to the Enterprise Engagement Alliance (EEA).
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BRIEFING: Meeting Rewards expands to Latin America
Recognizing the growing meeting planners market in Latin America and the Caribbean, InterContinental Hotels Group's Priority Club Rewards has expanded its Meeting Rewards programme to the 73 IHG hotels within 20 countries and territories in the region. Developed with meeting planners in mind ...
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